GTM Engineer

• *Role Summary**
• ---------------

The GTM Engineer owns the architecture and health of Quisitive's marketing execution engine: the platforms, integrations, automation logic, and data models that turn GTM strategy into a repeatable, scalable flywheel. This role goes beyond configuring out\-of\-the\-box marketing automation features \- it requires connecting systems together via APIs, custom connectors, and webhook\-based integrations; building custom workflows and automations (e.g., using Power Automate); and building and managing AI\-driven agents that extend what the platforms can do natively. "Agentic workflows" here means creating agents using low\-code tools like Copilot Studio, orchestrating workflows within ZoomInfo Marketing, and building other automations using Power Platform, Zapier, or similar solutions, rather than custom\-coded, general\-purpose AI development. This is a systems\-thinking and integration\-building role, not a data\-engineering one: it does not require Python, SQL, or Clay\-style scripting. What it does require is curiosity \- the instinct to ask "why does this work this way" and "where will this break at 10x volume," and the technical range to actually go build the fix.

• *Key Responsibilities**
• -----------------------

• *Systems \& Integrations**

• Own the marketing technology stack: Dynamics 365 Marketing, ClickDimensions (Click), ZoomInfo Marketing \& GTM Studio, RingCentral, Power BI, workflow tools (Power Automate, Zapier), website apps, and other tools as adopted
• Connect systems that don't natively talk to each other, using APIs, custom connectors, and webhook\-based integrations to close integration gaps
• Lead set\-up and optimization of new platforms (e.g., the ZoomInfo Marketing \& GTM Studio migration)
• Identify and evaluate new tools and capabilities, with a bias toward what will hold up as volume and complexity increase

• *Automation \& Agentic Workflow Design**

• Design and build end\-to\-end automation strategies to increase lead volume across the funnel, including trigger\- and subscription\-based workflows, using tools like Power Automate
• Build AI agents using low\-code tools such as Copilot Studio to handle tasks like personalization, enrichment, workflow decisioning, lead routing \& automated BDR actions
• Orchestrate marketing workflows within ZoomInfo Marketing, connecting them into the broader automation and data ecosystem
• Build additional automations using Power Platform (Power Automate, Power Apps), Zapier, or similar solutions, choosing the right tool for each integration
• Build reusable campaign and journey frameworks that reduce one\-off, manual campaign work
• Continuously question whether current automations will scale \- proactively surface where a workflow is held together by manual patches rather than durable logic
• Identify opportunities to leverage information, both internal and external to create additional leads and improve lead value to the sales organization

• *Scoring, Segmentation Strategy \& Triggers**

• Own lead scoring model in Dynamics 365 Marketing, Click, and CRM \- design and lifecycle\-stage triggers
• Design the segmentation strategy and model (persona, account\-based, lifecycle), incorporating on\-the\-ground input from the Senior Marketing Operations Specialist
• Build trigger logic for nurture progression, routing, and alerts
• Partner with IT to modify CRM configurations supporting buyer\-group segmenting and account/contact alerts

• *Pipeline Analytics \& Attribution**

• Build and own pipeline analytics and reporting infrastructure
• Own attribution tracking, modeling, and validation across marketing systems
• Deliver performance insights and optimization recommendations to Campaign Leads

• *AI Enablement \& Innovation**

• Identify and implement AI opportunities across workflows, personalization, scoring, and reporting
• Build AI playbooks and best practices for the marketing team
• Continuously improve automation maturity and operational efficiency

• *Qualifications**
• -----------------

• *Required**

• 5\+ years in marketing operations/RevOps with a focus on systems and automation architecture, not just execution
• Hands\-on experience building workflows/automations in Power Automate (or similar), including the use of custom connectors and webhook\-based integrations to connect systems that don't natively talk to each other
• Experience connecting systems via APIs, custom connectors, or webhooks (native or custom\-built) \- beyond just using pre\-built, out\-of\-the\-box integrations
• Experience building AI agents using low\-code tools such as Copilot Studio, and orchestrating automated workflows across platforms like ZoomInfo Marketing, Power Platform, Zapier, or similar solutions
• Demonstrated experience designing \- not just running \- impactful B2B lead scoring, segmentation models, and trigger\-based workflows
• Strong systems\-thinking mindset: comfortable questioning why a process works the way it does, and identifying where it will break at scale
• Experience with CRM/marketing automation integrations and platform migrations

• *Preferred**

• Dynamics 365 Marketing (Customer Insights – Journeys), Dynamics 365 CRM
• Power BI or similar reporting/BI tools
• Account based marketing systems such as 6Sense or ZoomInfo Marketing
• Experience leading a platform migration or stack consolidation
• Familiarity with the broader Microsoft Power Platform (Power Automate, Power Apps, Copilot Studio), plus Zapier or similar workflow automation tools

• *Not Required**

• Python, SQL, Clay, or general\-purpose software development \- this role is about systems integration, workflow/agent building, and architecture thinking, not data engineering

• *Success Metrics**
• ------------------

• Automation maturity (% of campaigns running on triggers/agents vs. manual builds)
• Pipeline contribution from automated programs
• Number and business impact of systems successfully integrated via API/workflow automation
• Attribution accuracy and reporting reliability
• Reduction in manual processes across the team