Head – BTL Activation

• *You know the brands. You win the business. Now lead the growth.**

If you’ve built strong client relationships and turned pitches into long\-term activation accounts, this could be your next big move.

An integrated marketing services agency is looking for a BD leader to grow its B2B and B2C business.

• *Position Overview**

The candidate will lead the strategic growth, profitability, and operational excellence of the BTL Activation division. This role requires a visionary leader who can drive **business development**, manage high\-value client relationships, and oversee the seamless execution of experiential marketing campaigns – Rural \& Urban for both B2B \& B2C Clients.

• *Key Responsibilities**

• *Strategic Leadership \& P\&L Management**

• Own and deliver the annual **revenue and profitability targets (P\&L)** for the division.
• Formulate and implement long\-term business strategies to expand market share.
• Identify new market trends, emerging technologies, and experiential formats to keep the agency competitive.

• *Business Development \& Client Relations**

• Lead the pitch process for large\-scale corporate accounts and brand activations.
• Build, maintain, and leverage senior\-level relationships with clients (**CMOs, Brand Heads, Procurement Leads**).
• Cross\-sell and up\-sell agency other business verticals / capabilities (Events \& Exhibitions), ensuring high client retention rates.

• *Operations \& Execution Oversight**

• Guide the creative, planning, and production teams to deliver cutting\-edge concepts and flawless execution.
• Ensure all projects \& activations adhere to quality standards, safety protocols, and timelines.
• Optimize resource allocation and internal management to maximize project margins.

• *Team Mentorship \& Culture**

• Build, mentor, and retain a high\-performing team of account managers, planners, and operations experts.
• Foster a collaborative, creative, and performance\-driven work environment.

• *Key Requirements \& Qualifications**

• *Experience**

• **12–15\+ years** of experience in the BTL Activation, or Experiential Marketing industry.
• A minimum of **3–5 years in a leadership role** (Business Head, VP, or Regional Head) managing a sizable P\&L.
• Proven track record of winning and executing large\-scale YOY BTL Activation Accounts, in both B2B/B2C industry clients

• *Skills**

• Strong commercial acumen with deep expertise in budgeting, forecasting, and margin management.
• Exceptional pitching, negotiation, and presentation skills.
• Robust network of corporate clients of various industries.

• *Education**

• Bachelor’s degree in Marketing, Media, Business Administration, or a related field.
• An **MBA or Post\-Graduate degree** from a premier institute is highly preferred.

• *Key Performance Indicators (KPIs)**

• Achieving overall revenue and net profit targets.
• New business acquisition rate vs. organic client growth.
• Client satisfaction (CSAT) scores and client retention rate.
• Team retention and productivity metrics.

Pay: ₹1,500,000\.00 \- ₹2,100,000\.00 per year

Benefits

• Cell phone reimbursement
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person