Head of Growth & E-commerce (D2C Footwear)

Head of Growth \& E\-commerce

• *Location:** Bengaluru, Karnataka (On\-site)

• *Employment Type:** Full\-Time

• *Salary:** Competitive, up to industry standards (based on experience)

About WalkShark

WalkShark is a fast\-growing Indian footwear brand focused on delivering stylish, comfortable, and affordable footwear through D2C, online marketplaces, and retail channels. As we continue to scale across India, we are looking for an experienced Head of Growth \& E\-commerce to lead our growth strategy and accelerate business expansion.

Job Summary

The Head of Growth \& E\-commerce will lead WalkShark's end\-to\-end growth strategy across D2C, marketplaces, digital marketing, customer acquisition, retention, merchandising, and offline expansion. This is a leadership role requiring strategic thinking, commercial ownership, and hands\-on execution.

You will work closely with leadership to drive revenue growth, optimize customer experience, improve profitability, and build scalable systems across all sales channels.

Key ResponsibilitiesBusiness Growth

• Develop and execute growth strategies to achieve revenue and profitability targets.
• Own monthly, quarterly, and annual business goals.
• Identify new revenue opportunities and growth channels.
• Drive customer acquisition, retention, and lifetime value (LTV).

D2C \& Website Management

• Manage and optimize the Shopify website for maximum conversion.
• Improve customer experience and conversion rates.
• Plan product launches, promotions, and seasonal campaigns.
• Work with developers to enhance website functionality.

Marketplace Management

Manage and scale sales across

• Amazon
• Flipkart
• Myntra
• Ajio
• Meesho
• Tata Cliq
• Other online marketplaces

Responsibilities include

• Catalog and listing optimization
• Marketplace SEO
• Pricing strategy
• Sponsored advertising
• Inventory planning
• Sales forecasting
• Ratings and review management

Performance Marketing

Lead digital marketing across

• Meta Ads
• Google Ads
• YouTube Ads
• Amazon Ads
• Marketplace advertising

Own

• Budget planning
• Campaign execution
• ROAS
• CAC
• Attribution
• Revenue growth
• Marketing reporting

Brand \& Social Media

• Build brand awareness and positioning.
• Lead influencer marketing and creator partnerships.
• Manage Instagram, Facebook, YouTube, Pinterest, and LinkedIn strategies.
• Drive content marketing and user\-generated content (UGC).

CRM \& Customer Retention

• Email marketing
• WhatsApp marketing
• SMS campaigns
• Loyalty programs
• Referral marketing
• Cart recovery
• Repeat purchase initiatives

Offline Sales

• Expand offline retail presence.
• Build distributor and dealer networks.
• Develop B2B partnerships.
• Participate in exhibitions and trade events.

Inventory \& Merchandising

• Demand forecasting
• Inventory planning
• Product assortment planning
• Pricing strategy
• Stock optimization
• Coordination with procurement and production teams

Analytics \& Reporting

Track and optimize

• Revenue
• ROAS
• CAC
• MER
• Conversion Rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Repeat Purchase Rate
• Inventory Turnover
• Gross Margin
• Customer Retention

Prepare weekly and monthly business reports with actionable recommendations.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, E\-commerce, or a related field (MBA preferred).
• 5\-10\+ years of experience in D2C, e\-commerce, footwear, fashion, lifestyle, or consumer brands.
• Proven experience managing end\-to\-end business growth.
• Strong expertise in Meta Ads, Google Ads, Amazon Ads, and marketplace advertising.
• Hands\-on experience with Shopify or WooCommerce.
• Strong understanding of Amazon Seller Central, Flipkart Seller Hub, Myntra Partner Portal, Ajio, Meesho, and Tata Cliq.
• Experience with Google Analytics (GA4\), Meta Ads Manager, and CRM platforms.
• Strong analytical, leadership, communication, and problem\-solving skills.
• Experience scaling a startup or high\-growth consumer brand is highly preferred.

Preferred Skills

• Performance Marketing
• Growth Strategy
• Marketplace Management
• Shopify
• Google Analytics (GA4\)
• Meta Ads
• Google Ads
• Amazon Ads
• CRM \& Retention Marketing
• Inventory Planning
• Sales Forecasting
• Pricing Strategy
• Team Leadership
• Business Analytics

Why Join WalkShark?

• High ownership and decision\-making authority.
• Opportunity to build and scale a fast\-growing Indian footwear brand.
• Work directly with leadership on strategic initiatives.
• Drive growth across D2C, marketplaces, retail, and digital marketing.
• Be part of an ambitious team shaping the future of the footwear industry.

Apply Now

Interested candidates can send their resume to

• *sourcing@thetrividha.com**

Pay: Up to ₹100,000\.00 per year

Benefits

• Cell phone reimbursement

Work Location: In person