Hiring MarTech Integration Engineer (Braze Development)

• *Job Description – MarTech Integration Engineer (Braze Development)**

• *Job Title:** MarTech Integration Engineer
• *Experience:** 5–9 Years
• *Location:** Chennai \| Bangalore \| Hyderabad \| Pune \| Gurgaon (Hybrid – 2 Days WFO)
• *Employment Type:** Direct Payroll of Haparz
• *Budget:** Up to **17 LPA**

About the Role

We are looking for a **MarTech Integration Engineer** with strong expertise in **Braze Development**, **Braze Operations**, and **Backend Development** to build and support enterprise\-scale customer engagement solutions.

The ideal candidate should have hands\-on experience developing Braze integrations, implementing SDKs, building backend services and APIs, instrumenting customer events, and managing day\-to\-day Braze operations including Canvas journeys, audience segmentation, campaign execution, and personalization.

You will collaborate with Product, Marketing, Engineering, and Data teams to deliver scalable, data\-driven customer experiences by integrating Braze with CDP platforms, Databricks, and backend applications.

Roles \& Responsibilities

• Develop, enhance, and maintain enterprise\-grade Braze integrations.
• Implement and configure Braze SDKs across web and desktop applications.
• Build backend services and REST APIs to support Braze integrations and customer engagement workflows.
• Own Braze Operations including campaign setup, Canvas journeys, audience segmentation, message scheduling, and campaign execution.
• Design and implement event tracking, user attributes, custom events, and session instrumentation.
• Configure multi\-channel campaigns across Email, Push Notifications, and In\-App Messaging.
• Develop dynamic customer journeys using Braze Canvas.
• Implement Connected Content, Liquid Templates, REST APIs, and Webhooks for personalized messaging.
• Design scalable event schemas and customer data models.
• Build SQL queries and data models in Databricks for audience creation and campaign targeting.
• Integrate Braze with Hightouch or similar Reverse ETL/CDP platforms.
• Support A/B testing, multivariate testing, and campaign performance optimization.
• Monitor campaign health, event delivery, and integration reliability.
• Collaborate with Product, Marketing, Data Engineering, and Backend teams to translate business requirements into technical solutions.
• Ensure data privacy, consent management, and customer identity resolution across platforms.

Pay: ₹1,500,000\.00 \- ₹1,700,000\.00 per year

Work Location: Hybrid remote in Bangalore City, Bengaluru, Karnataka