HORECA Manager

• *Job Summary**

Chaizup Consumer Products Pvt. Ltd. is looking for an experienced and result\-oriented **HORECA Manager** to drive business growth across the Hotels, Restaurants, Cafés, and institutional sales segments.

The candidate will be responsible for developing new business opportunities, acquiring key accounts, expanding market reach, and building long\-term relationships with HORECA customers to increase sales of the company's tea and beverage products.

The ideal candidate should have a strong background in FMCG sales, B2B business development, and key account management, preferably in tea, coffee, beverages, or food products.

Key Responsibilities

• Develop and execute sales strategies to expand the company's presence in the HORECA segment.
• Identify and acquire new customers, including hotels, restaurants, cafés, caterers, and corporate cafeterias.
• Generate leads through field visits, networking, referrals, and market research.
• Achieve monthly and quarterly sales and revenue targets.
• Build and maintain strong relationships with key accounts and institutional customers.
• Conduct product presentations, sampling, and demonstrations to convert prospective customers.
• Negotiate pricing, commercial terms, and supply arrangements within company\-approved policies.
• Develop and manage relationships with distributors, dealers, and channel partners.
• Monitor market trends, competitor activities, and customer preferences.
• Coordinate with internal teams to ensure timely order processing and product delivery.
• Follow up on customer payments and ensure timely collections.
• Prepare regular sales reports and maintain accurate customer and sales records.

Eligibility Criteria

• Bachelor's degree in a related field.
• 4–8 years of relevant experience in FMCG sales, HORECA sales, institutional sales, or B2B business development.
• Experience in tea, coffee, beverages, food products, or related FMCG categories will be preferred.
• Proven track record of achieving sales targets and acquiring new customers.
• Strong negotiation, communication, and relationship management skills.
• Ability to independently manage customer accounts and develop new business.
• Proficiency in MS Excel and sales reporting.
• Willingness to travel within the assigned territory.

Interested candidates can share their updated CV at hr@chaizup.in

Pay: ₹60,000\.00 \- ₹90,000\.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Provident Fund

Work Location: In person