IMU-SONG Strategy Manager

• *Job Title \-** IMU Brand and Marketing Strategist Manager

• *Management Level:** 07 – Manager

• *Location**: Mumbai

• *Must have skills:** Strategic growth marketing and full\-funnel marketing strategy, content \& campaign strategy, data\-driven marketing, CXO management, digital \& social media strategy.

• *Good to have skills:** Social commerce, performance marketing, hands\-on experience with MarTech stacks, AI\-enabled marketing, GenAI\-driven marketing transformation.

• *Experience:** Minimum 8\+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board\-level stakeholders.

• *Educational Qualification:** Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred

• *Job Summary:**

We are seeking a manager – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high\-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data\-informed branding. You’ll play a critical role in current and upcoming engagements**,** helping our clients achieve brand resonance, customer engagement, and performance\-led outcomes through smart marketing.

• *Roles \& Responsibilities:**

• Lead end\-to\-end brand and content strategy for enterprise\-level clients across sectors
• Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
• Develop data\-backed personas, content frameworks, and go\-to\-market strategies tailored to each client's objectives.
• Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
• Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
• Leverage marketing tech platforms and tools to drive scale, personalization, \& measurable outcomes
• Contribute to pitch development and business growth through consultative engagement.
• Stay ahead of market trends, competitive insights, \& new technologies including social commerce, Gen AI, etc.
• Drive strategic partnerships, vendor relationships, and ecosystem collaborations
• Build, lead, and grow high\-performing teams and long\-term capabilities

• *Professional \& Technical Skills:**

• Skilled in developing brand positioning, messaging architecture, \& integrated campaign strategies.
• Strong understanding of content marketing ecosystems (owned, earned, and paid media).
• Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
• Strong analytical mindset \& proficiency in using analytics tools and analyzing performance data to refine marketing tactics
• Strong storytelling, presentation, and communication skills
• Experience working with senior, high\-impact marketing teams and seasoned client stakeholders
• Experience working in or with digital first and agile environments
• Exposure to AI\-driven marketing, GenAI\-based content, or intelligent campaign optimization
• Believing in the power of brands

• *What’s in\-store for you?** –

• **Learn and grow continuously:** Build new skills, grow existing skills, develop new areas of expertise within functional, technical or industry areas of the business with Accenture’s unmatched 24/7 expert\-curated learning boards, webinars and classroom\-style training programs
• **Innovate:** Get access to resources that will allow you to leverage the latest technologies and bring innovation to life with the world’s most recognizable companies \- Thrive and advance: Grow your career as far as your ambitions take you.
• **Truly human:** Bring your whole self to a company that aims to be the most diverse in the world and delivers real\-time performance feedback based on your strengths, not stats

• *Experience:** Minimum 8\+ year(s) of experience is required with proven experience owning Marketing led business growth numbers. Direct exposure to CXOs, promoters, investors, or board\-level stakeholders.

• *Educational Qualification:** Master’s degree in business administration (MBA) or post graduate degree in management (PGDM) from premier institutes preferred