Influencer Marketing Executive/ Associate

Lakyou Beauty is a fast\-growing beauty and personal care brand committed to creating high\-quality, skin\-friendly makeup products. We are looking for a creative, organized, and results\-driven Influencer Marketing Executive/Associate to help build meaningful relationships with creators and drive impactful influencer campaigns.

Key Responsibilities

• Identify, research, and onboard beauty, skincare, fashion, and lifestyle influencers across Instagram, YouTube, and emerging platforms.
• Execute end\-to\-end influencer marketing campaigns, including outreach, negotiations, briefing, product seeding, content approvals, and timely campaign execution.
• Build and maintain long\-term relationships with creators, agencies, and talent managers.
• Coordinate campaign timelines, deliverables, and payments while ensuring smooth communication with influencers.
• Ensure all influencer content aligns with Lakyou Beauty's brand guidelines, messaging, and campaign objectives.
• Monitor campaign performance using key metrics such as reach, engagement, impressions, conversions, and ROI.
• Prepare campaign reports with actionable insights and recommendations.
• Stay updated on social media trends, viral content formats, platform algorithm updates, and competitor activities.
• Collaborate with the content, creative, and performance marketing teams to maximize campaign effectiveness.

Requirements

• 1–3 years of experience in influencer marketing, social media marketing, PR, or creator partnerships.
• Strong understanding of Instagram, YouTube, and short\-form content platforms.
• Excellent communication, negotiation, and relationship management skills.
• Highly organized with the ability to manage multiple campaigns simultaneously.
• Familiarity with Google Sheets, Excel, and influencer marketing tools is an advantage.
• Passion for beauty, skincare, fashion, and digital content trends.

Preferred Qualifications

• Experience working with beauty or D2C brands.
• Existing network of creators and influencer agencies.
• Understanding of UGC, affiliate marketing, and performance\-based influencer campaigns.
• Ability to analyze campaign performance and derive actionable insights.

• *Experience:** 1–3 Years
• *Employment Type:** Full\-time

Pay: ₹8,000\.00 \- ₹25,000\.00 per month

Benefits

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person