Influencer Marketing Executive

Influencer Marketing ExecutiveJob Overview

We are looking for a creative and result\-driven Influencer Marketing Executive to manage end\-to\-end influencer campaigns. The ideal candidate should be skilled in identifying the right creators, managing collaborations, developing content concepts, and ensuring high\-quality content that aligns with the brand's identity and marketing goals.

• *Location:** Remote
• *Employment Type:** Full\-Time
• *Salary:** ₹10,000 – ₹20,000 per month (Based on experience)

Key ResponsibilitiesInfluencer Management

• Research, identify, and onboard relevant influencers across Instagram, YouTube, and other social media platforms.
• Reach out to influencers for paid and barter collaborations.
• Negotiate pricing, deliverables, timelines, and usage rights.
• Build and maintain strong relationships with influencers, agencies, and talent managers.
• Maintain an organized influencer database and campaign tracker.

Campaign Execution

• Plan and execute influencer campaigns from onboarding to content publishing.
• Coordinate product dispatch and ensure timely campaign execution.
• Follow up with influencers to ensure content is delivered on schedule.
• Review influencer content before publishing to ensure it meets brand guidelines.
• Coordinate with the creative and performance marketing teams for campaign success.

Creative Direction \& Scripting

• Create detailed campaign briefs for influencers.
• Write scripts, hooks, captions, key messaging, and CTAs for influencer content.
• Share creative references, mood boards, competitor examples, and content inspiration.
• Suggest trending reel ideas and content formats relevant to the brand.
• Guide influencers on product showcasing, storytelling, and brand communication.
• Ensure the final content aligns with the approved brief and brand guidelines.

Campaign Analysis

• Track campaign performance, including reach, engagement, views, clicks, conversions, and ROI.
• Prepare campaign reports and share insights for future improvements.
• Evaluate influencer performance for long\-term collaborations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in Influencer Marketing, Social Media Marketing, or Digital Marketing.
• Excellent communication and negotiation skills.
• Strong understanding of Instagram, YouTube, and short\-form video content.
• Ability to write engaging scripts and creative briefs.
• Familiarity with social media trends and influencer marketing strategies.
• Proficiency in Google Sheets/Excel and presentation tools.

Preferred Skills

• Experience working with D2C, fashion, beauty, skincare, perfume, or lifestyle brands.
• Strong influencer and creator network.
• Basic understanding of Meta Ads and performance marketing.
• Creative mindset with strong attention to detail.

Key Performance Indicators (KPIs)

• Successful influencer onboarding and collaborations.
• Timely campaign execution.
• Quality of influencer content.
• Engagement, reach, and campaign performance.
• Sales and conversions from influencer campaigns.
• Influencer relationship management and retention.

Why Join Us?

• Work remotely with a fast\-growing D2C brand.
• Opportunity to collaborate with top creators and influencers.
• Gain hands\-on experience in end\-to\-end influencer marketing campaigns.
• Learn and grow in a creative, collaborative, and performance\-driven environment.

Pay: ₹10,000\.00 \- ₹20,000\.00 per month

Benefits

• Work from home

Application Question(s)

• Are you comfortable coordinating with influencers until content is approved and published?
• Which niches have you worked in?

Work Location: Remote