Influencer Marketing Manager

• *Job Description – Influencer Marketing Manager**

• *Position:** Influencer Marketing Manager
• *Experience:** 5–8 Years
• *Location:** Ahmedabad (On\-site)

• *Position Overview**

We are looking for an experienced and strategic **Influencer Marketing Manager** to lead and scale our influencer marketing initiatives. The ideal candidate will have proven expertise in building influencer partnerships, leading campaign strategies, managing teams, and driving measurable business growth through influencer collaborations. This role requires strong leadership, analytical thinking, negotiation skills, and a deep understanding of social media trends and creator ecosystems.

• *Key Responsibilities**

• Lead and execute the overall **Influencer Marketing Strategy** aligned with business and brand objectives.
• Build, mentor, and manage the influencer marketing team, ensuring campaign excellence and timely execution.
• Identify, evaluate, and onboard high\-performing influencers across **Instagram, YouTube, TikTok, X (Twitter), Facebook, and other emerging platforms**.
• Develop and execute **end\-to\-end influencer marketing campaigns** to increase brand awareness, engagement, customer acquisition, and revenue.
• Establish long\-term partnerships with influencers, agencies, talent managers, and content creators.
• Negotiate influencer contracts, pricing, deliverables, and campaign timelines while maximizing ROI.
• Collaborate with **Brand Marketing, Performance Marketing, Social Media, Creative, E\-commerce, and Product teams** to deliver integrated campaigns.
• Analyze campaign performance using KPIs such as reach, engagement, conversions, ROI, CPA, and influencer effectiveness, providing actionable insights.
• Manage campaign budgets, forecasts, and reporting while ensuring cost\-effective execution.
• Stay updated on influencer marketing trends, competitor activities, creator economy developments, and platform algorithm changes.
• Ensure all influencer collaborations comply with advertising regulations and disclosure guidelines.
• Evaluate influencer marketing tools and platforms to improve campaign management and reporting.
• Develop scalable processes, SOPs, and best practices for influencer marketing operations.

• *Required Skills**

• Strong knowledge of **Influencer Marketing Strategy** and campaign planning.
• Expertise in **Instagram, YouTube, TikTok, X (Twitter), Facebook, and emerging social platforms**.
• Excellent influencer relationship management and stakeholder communication skills.
• Strong negotiation and contract management abilities.
• Experience with influencer marketing platforms and CRM tools.
• Knowledge of social media analytics and campaign performance measurement.
• Budget planning, campaign forecasting, and ROI analysis.
• Team leadership and project management skills.
• Strong analytical and problem\-solving abilities.
• Excellent verbal and written communication skills.

• *Qualifications**

• Bachelor's degree in **Marketing, Communications, Business Administration, or a related field**.
• **5–8 years** of experience in Influencer Marketing, Digital Marketing, or Brand Marketing.
• Proven experience managing **large\-scale influencer campaigns** and leading influencer marketing teams.
• Experience working with consumer brands, D2C, FMCG, Lifestyle, Beauty, Healthcare, or E\-commerce brands is preferred.
• Hands\-on experience with influencer marketing platforms and social media management tools.
• Advanced proficiency in Microsoft Excel, PowerPoint, and reporting dashboards.

• *Preferred Qualifications**

• Experience managing influencer agencies and celebrity collaborations.
• Strong network of influencers and creator agencies.
• Experience in performance\-driven influencer campaigns.
• Understanding of paid media integration and affiliate/influencer commerce.
• Certification in Digital Marketing or Social Media Marketing is an added advantage.

Pay: ₹45,000\.00 \- ₹65,000\.00 per month

Work Location: On the road