Jr. Digital Marketing Executive

• Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook \& Instagram).
• Develop and optimize performance marketing campaigns to achieve business objectives.
• Manage campaign budgets, monitor spending, and maximize ROI and ROAS.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and analyze metrics such as CPC, CTR, CPA, conversions, and ROAS.
• Track and analyze website traffic, leads, and conversions using Google Analytics 4 (GA4\).
• Create performance reports and provide actionable recommendations for improvement.
• Coordinate with the content and design teams for ad creatives and campaign requirements.
• Continuously test and optimize campaigns to improve performance.

Required Skills \& Qualifications

• 2–4 years of hands\-on experience in digital marketing.
• Strong expertise in Performance Marketing.
• Practical experience with Google Ads and Meta Ads.
• Good understanding of Google Analytics 4 (GA4\) and conversion tracking.
• Knowledge of SEO, keyword research, and digital marketing strategies.
• Strong analytical skills with the ability to interpret campaign data.
• Ability to manage multiple campaigns and budgets independently.

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Work Location: In person