Jr. Digital Marketing Executive

• *Job Description: Digital Marketing Executive**

• *Company:** Eduzone Consultants
• *Location:** Calicut, Kerala
• *Department:** Marketing
• *Employment Type:** Full\-Time
• *Experience:** Fresher / Entry\-Level
• *Work Mode:** On\-site

• *About Eduzone Consultants**

Eduzone Consultants helps students explore international education opportunities and guides them throughout their study\-abroad journey. We are looking for a creative, enthusiastic, and motivated Digital Marketing Executive to strengthen our online presence, engage prospective students, and support our digital marketing initiatives through content creation, social media management, video editing, and online campaigns.

• *Job Summary**

The Digital Marketing Executive will be responsible for managing social media activities, creating engaging digital content, writing captions and video scripts, editing short\-form videos, designing promotional creatives, and supporting digital marketing campaigns.

The ideal candidate should have a creative mindset, an interest in social media trends, and a willingness to learn digital marketing tools and strategies, including SEO, paid advertising, lead generation, and performance analytics.

This role is ideal for a creative fresher who wants to build a career in digital marketing, content creation, and brand communication.

• *Key Responsibilities**

• *1\. Social Media Management**

• Manage and maintain the company's social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan, schedule, and publish posts, reels, stories, carousels, and other digital content.
• Maintain a content calendar and ensure consistent online activity.
• Monitor comments, messages, and audience engagement.
• Stay updated on social media trends and suggest innovative content ideas to improve reach and engagement.

• *2\. Content Creation \& Writing**

• Develop creative content ideas related to study\-abroad opportunities, universities, courses, student experiences, success stories, and educational updates.
• Write engaging captions, social media posts, promotional copy, video scripts, and campaign content.
• Develop creative hooks and concepts for Instagram Reels, YouTube Shorts, and other short\-form videos.
• Create content for student testimonials, events, webinars, orientations, and promotional campaigns.
• Proofread content to ensure accuracy, clarity, grammar, and consistency with the company's brand identity.

• *3\. Video Editing \& Creative Design**

• Edit Instagram Reels, YouTube Shorts, promotional videos, interviews, student testimonials, and event highlights.
• Add subtitles, transitions, background music, voiceovers, and suitable visual effects.
• Create posters, social media creatives, carousels, and promotional designs using tools such as Canva.
• Ensure content meets platform\-specific dimensions, formats, and quality standards.
• Experiment with trending editing styles and visual storytelling techniques to create engaging content.

• *4\. Digital Marketing \& Campaign Execution**

• Assist in planning and executing digital marketing campaigns to improve brand awareness and generate leads.
• Support the promotion of study\-abroad services, student counselling, university partnerships, events, and webinars.
• Assist with basic SEO activities, keyword research, and website content updates.
• Support paid advertising campaigns on Meta Ads and Google Ads under guidance.
• Explore new digital platforms, marketing opportunities, and creative strategies to reach prospective students.
• Coordinate with the marketing team to execute campaigns aligned with business objectives.

• *5\. Performance Tracking \& Reporting**

• Monitor social media reach, impressions, engagement, views, and follower growth.
• Track content performance and identify successful formats and campaign ideas.
• Assist in preparing basic digital marketing reports.
• Use social media insights and analytics to recommend improvements in content and campaign performance.

• *6\. Team Coordination**

• Coordinate with team members to collect information, visuals, and video footage.
• Support content requirements for events, webinars, student interactions, and promotional activities.
• Participate in brainstorming sessions and contribute fresh ideas for campaigns.
• Manage multiple content requirements and complete assigned tasks within deadlines.
• Accept feedback positively and continuously improve content quality and marketing execution.

• *Required Skills \& Qualifications**

• Any degree or relevant educational qualification; freshers are welcome.
• Basic understanding of digital marketing and social media platforms.
• Good creative thinking, storytelling, and written communication skills.
• Basic knowledge of Canva and video editing tools such as CapCut, VN, or Adobe Premiere Pro.
• Understanding of Instagram Reels, YouTube Shorts, social media trends, and audience engagement.
• Ability to create engaging captions, scripts, and promotional content.
• Good organisational skills and the ability to manage multiple tasks.
• Willingness to learn new tools, accept feedback, and work collaboratively.

• *Preferred Skills**

• Certification or coursework in digital marketing is an advantage.
• A portfolio of reels, video edits, social media creatives, college projects, or personal content is preferred.
• Basic familiarity with Meta Business Suite, Google Analytics, Google Ads, or Meta Ads.
• Basic knowledge of SEO, keyword research, and lead\-generation strategies.
• Interest in education, international travel, and study\-abroad opportunities.

• *What We Offer**

• Practical experience in digital marketing, content creation, and brand building.
• Exposure to real\-world digital campaigns and social media strategies.
• Guidance and opportunities to learn marketing tools and techniques.
• A collaborative environment to develop creative, technical, and communication skills.
• An opportunity to grow professionally in the digital marketing field.

Pay: ₹15,000\.00 \- ₹16,000\.00 per month

Benefits

• Flexible schedule

Work Location: In person