Jr. Digital Marketing Executive

Here is a structured, comprehensive job description for a **Digital Marketing Executive** that you can copy, adapt, and paste directly into your Indeed posting:

• *Job Title:** Digital Marketing Executive

• *Job Type:** Full\-time

• *Job Summary**

We are seeking a creative, data\-driven, and highly motivated **Digital Marketing Executive** to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing our multi\-channel digital marketing campaigns to increase brand awareness, drive website traffic, and generate high\-quality leads. The ideal candidate is passionate about all things digital, stays ahead of industry trends, and has a proven track record of managing successful online campaigns.

• *Key Responsibilities**

• **Campaign Management:** Design, execute, and monitor digital marketing campaigns across key channels, including SEO, SEM, social media, email, and display advertising.
• **Social Media \& Content Strategy:** Manage and grow our social media presence (e.g., LinkedIn, Instagram, Facebook, X) by creating engaging, platform\-specific content calendars.
• **SEO \& SEM Optimization:** Perform ongoing keyword research, optimize website content (on\-page and off\-page SEO), and manage paid search (Google Ads) campaigns to maximize ROI.
• **Email Marketing:** Design and implement automated email marketing workflows, newsletters, and lead\-nurturing campaigns using marketing automation tools.
• **Analytics \& Reporting:** Track, analyze, and report on key performance metrics (KPIs) such as click\-through rates, conversion rates, and cost\-per\-acquisition using Google Analytics and other monitoring tools.
• **Website Management:** Collaborate with the design and development teams to maintain and update website content, landing pages, and user experience (UX) to improve overall conversion rates.
• **Market Research:** Monitor competitor activities, industry trends, and emerging digital marketing tools to identify new opportunities for growth.

• *Qualifications \& Skills**

• **Experience:** 2–4 years of experience in a digital marketing role with a portfolio of successful campaigns.
• **Key Tools \& Skills:**
• Strong working knowledge of **Google Analytics**, **Google Ads**, and social media management platforms.
• Hands\-on experience with SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Familiarity with email marketing software (e.g., Mailchimp, HubSpot, ActiveCampaign).
• Basic knowledge of graphic design tools (e.g., Canva) and HTML/CSS is a plus.
• **Analytical Mindset:** Excellent data analysis capabilities with the ability to turn performance metrics into actionable marketing strategies.
• **Communication:** Strong copywriting, content creation, and verbal communication skills.
• **Education:** Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• *What We Offer**

• Competitive salary with performance\-based incentives.
• Comprehensive health, dental, and vision insurance.
• Budget for continuous learning, digital marketing certifications, and courses.
• Collaborative and creative work culture with flexible/hybrid work options.

Pay: ₹25,000\.00 \- ₹30,000\.00 per month

Work Location: In person