WebSpero Solutions seeks a Lead Generation Specialist with 4-8 years of experience in agency or B2B services to own the entire marketing engine, from positioning to demand generation and infrastructure. This is not a siloed execution role; you will collaborate with SEO, content, performance, design, and video teams to build integrated campaigns that generate qualified inbound leads. Your primary metric is lead generation. Key responsibilities include defining and refining the agency's positioning for target Ideal Customer Profiles, crafting core messaging and value propositions, and translating services into outcome-driven narratives. Additionally, you will plan and execute demand generation strategies to consistently attract and convert leads. Based in PB, IN, this role requires a strategic yet hands-on approach, strong cross-functional collaboration, and a proven ability to drive business growth through effective lead generation initiatives.