Lead Generation Specialist

Key Responsibilities

• Plan and execute lead generation campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.
• Generate B2B and B2C leads through digital marketing strategies.
• Create and optimize landing pages for maximum conversions.
• Manage Google Ads, Meta Ads, LinkedIn Ads, and remarketing campaigns.
• Conduct keyword research and implement SEO strategies to increase organic lead generation.
• Execute email marketing campaigns and marketing automation.
• Build and maintain lead databases using CRM tools.
• Track campaign performance using Google Analytics, Google Tag Manager, and reporting dashboards.
• Perform A/B testing to improve conversion rates.
• Collaborate with the sales team to improve lead quality and conversion.
• Research new lead generation channels and digital marketing trends.
• Prepare weekly and monthly performance reports.

Required Skills

• Google Ads (Search, Display, Performance Max)
• Meta Ads (Facebook \& Instagram)
• LinkedIn Lead Generation
• SEO \& SEM
• Google Analytics (GA4\)
• Google Tag Manager (GTM)
• Email Marketing
• Landing Page Optimization
• CRM Tools (HubSpot, Zoho, Salesforce, etc.)
• Marketing Automation
• Lead Funnel Management
• Excel \& Reporting
• Strong analytical and communication skills

Preferred Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Google Ads and Google Analytics certifications are preferred.
• Experience with B2B lead generation is an advantage.

Key Performance Indicators (KPIs)

• Number of qualified leads generated
• Cost Per Lead (CPL)
• Lead\-to\-Customer Conversion Rate
• Return on Ad Spend (ROAS)
• Website Conversion Rate
• Organic Traffic Growth
• Email Campaign Performance (Open \& CTR)
• Lead Quality Score
• Campaign ROI

This role is ideal for someone who is data\-driven, analytical, and passionate about generating measurable business growth through digital marketing.

Pay: ₹12,000\.00 \- ₹15,000\.00 per month

Work Location: In person