Lead Generation Specialist

• *About One Devs**

At **One Devs**, we build high\-performance web applications, custom SaaS platforms, modern WooCommerce/WordPress ecosystems, and AI\-driven workflow integrations for client brands and B2B enterprises. We are expanding our outreach operations and looking for an experienced **Email Marketing \& Ads Specialist** who understands the web development and digital services landscape and can drive consistent, high\-quality B2B lead generation.

• *Role Overview**

We are seeking a results\-driven **Email Marketing \& Ads Specialist** with a proven track record in the **web development, agency, and SaaS sales/marketing industry**.

In this role, you will design, execute, and optimize outbound cold email outreach campaigns, performance ad campaigns (Meta Ads, Google Search/Display, LinkedIn Ads), and automated marketing funnels. Your primary objective will be to attract decision\-makers (CTOs, Agency Owners, Marketing Directors, Founders), generate qualified sales leads, and build a reliable pipeline for our web development and digital solutions.

• *Key Responsibilities**

• **Cold Email Outreach \& Pipeline Management:**
• Build, warm up, and maintain healthy outbound email infrastructures (domain health, SPF/DKIM/DMARC, deliverability optimization).
• Craft high\-converting cold email sequences targeting B2B clients looking for web redesigns, custom web apps, SaaS builds, and digital marketing.
• Utilize lead scraper/enrichment platforms (Apollo.io, LinkedIn Sales Navigator, Hunter, etc.) to curate verified, ICP\-compliant lead lists.
• **Paid Ads Performance (Meta, Google \& LinkedIn):**
• Create, launch, and optimize paid ad campaigns focused on client acquisition for custom web development, e\-commerce, and agency services.
• Write clear, compelling ad copy and guide/collaborate on visual creative production (glassmorphism/minimal aesthetics, case study highlights, offering teasers).
• Manage ad spend efficiency, maintaining strict targets for Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
• **Workflow \& Funnel Automation:**
• Build and manage marketing automation workflows (n8n, Brevo, ActiveCampaign, or similar tools) to nurture leads from initial click/reply to booked call.
• Continuously A/B test email subject lines, body copy, CTA formats, landing pages, and ad hooks to maximize reply and conversion rates.
• **Lead Qualification \& Reporting:**
• Filter out low\-intent leads and ensure sales team receives high\-quality inbound inquiries and booked meetings.
• Track and report weekly key performance metrics: Open Rate, Click\-Through Rate (CTR), Reply Rate, Lead\-to\-Opportunity Conversion, Cost Per Qualified Lead (CPQL), and Return on Ad Spend (ROAS).

• *Qualifications \& Requirements**

• **Mandatory Industry Experience:** Minimum 2–4 years of experience running email marketing and paid ads specifically for **web development agencies, software development firms, SaaS products, or IT services**.
• **Proven Track Record:** Demonstrated ability to consistently generate high\-intent B2B leads and booked client calls in the tech/web industry.
• **Email Infrastructure Mastery:** Deep technical understanding of inbox deliverability, domain warming, MX/SPF/DKIM setup, and tools such as Instantly, Smartlead, Lemlist, Apollo, or Brevo.
• **Paid Media Expertise:** Proficient in managing campaigns on Google Ads (Search \& Retargeting), Meta Ads (Facebook/Instagram B2B lead forms), and LinkedIn Ads.
• **Copywriting Skills:** Strong ability to write short, punchy, persuasive cold outreach copy and high\-converting ad headlines tailored to decision\-makers.
• **Analytical Skills:** Proficiency in Google Analytics 4, conversion tracking pixels, custom UTM tagging, and campaign dashboards.

• *Preferred Skills (Bonus)**

• Familiarity with web tech stacks (e.g., Next.js, React, Laravel, WordPress/WooCommerce, SaaS frameworks) to speak intelligently in ad/email copy about development solutions.
• Experience building automated workflows using tools like **n8n**, Zapier, or Make.
• Knowledge of basic HTML email design standards and responsive formatting.

• *What We Offer**

• Competitive base compensation with attractive commission/performance bonuses tied to lead quality and deal closures.
• Flexible remote\-first work environment.
• Direct access to senior team leads and leadership to test bold new growth strategies.
• Opportunities to work across diverse client industries and expanding SaaS projects.

Job Type: Full\-time

Pay: From ₹10,000\.00 per month

Benefits

• Internet reimbursement
• Work from home

Work Location: Remote