Lead Generation Specialist

We are looking for a results\-driven, detail\-oriented **Lead Generation Specialist** to join our team. In this role, you will be responsible for sourcing, qualifying, and initiating contact with prospective B2B/B2C clients. You will play a crucial role in building a strong, high\-converting sales pipeline by identifying high\-value leads and driving initial engagement across multiple outreach channels.

​**Key Responsibilities**

• ​**Lead Sourcing \& Prospecting:** Research and identify potential clients using tools like LinkedIn Sales Navigator, ZoomInfo, Apollo.io, directories, and web databases.
• ​**Outreach Execution:** Design and execute multi\-channel outreach campaigns (Email, Cold Calls, LinkedIn, Social Selling, WhatsApp) to connect with decision\-makers.
• ​**Lead Qualification:** Assess prospective leads against target buyer personas, ICP (Ideal Customer Profile), and qualifying criteria (BANT: Budget, Authority, Need, Timeline).
• ​**Pipeline Management:** Maintain and update clean, accurate lead records, activities, and communication logs in the CRM (e.g., HubSpot, Salesforce, Zoho).
• ​**Content \& Messaging:** Collaborate with marketing/sales teams to craft personalized outreach scripts, email sequences, and message templates.
• ​**Meeting Scheduling:** Coordinate and book discovery calls/meetings between qualified leads and Sales Account Executives.
• ​**Tracking \& Reporting:** Monitor campaign performance, email deliverability, open/reply rates, and lead conversion metrics, reporting key insights weekly.

​**Requirements \& Qualifications**

• ​**Experience:** 1–3\+ years of proven experience in B2B lead generation, inside sales, business development, or cold calling.
• ​**Tool Proficiency:** Hands\-on experience with CRM tools (HubSpot, Salesforce, Zoho) and lead generation platforms (LinkedIn Sales Navigator, Apollo, Hunter.io, Lusha).
• ​**Communication Skills:** Excellent written and verbal English/local language communication skills with strong cold\-outreach messaging ability.
• ​**Analytical Thinking:** Ability to research industries, identify decision\-makers, and parse data effectively.
• ​**Goal\-Oriented:** Target\-driven with a strong desire to meet or exceed qualified lead/meeting quotas.
• ​**Education:** Bachelor's degree in Marketing, Business Administration, Communication, or a related field.

Pay: ₹15,000\.00 \- ₹20,000\.00 per month

Work Location: In person