Lead Generation Specialist – US IT & Non-IT Staffing

The **Lead Generation Specialist – US Staffing** is responsible for identifying, prospecting, and qualifying prospective business\-to\-business (B2B) client accounts across the United States. This role focuses on generating qualified sales leads and booking discovery meetings with key corporate decision\-makers who require contingent workforce solutions, contract staffing, and direct\-hire recruitment services across both IT and Non\-IT verticals.

The ideal candidate possesses deep domain familiarity with the US staffing landscape, excellent consultative communication skills, and expertise in multi\-channel outbound prospecting.

Key Responsibilities1\. Account Sourcing \& Market Research

• Identify and research potential target accounts across mid\-market and enterprise segments within the US market.
• Map organizational structures to identify key hiring influencers and decision\-makers, including Directors/VPs of Talent Acquisition, Chief Human Resources Officers (CHROs), VPs of Engineering, IT Directors, and Operations Executives.
• Monitor hiring indicators, job board activity, expansion announcements, and funding alerts to spot immediate contingent labor needs.
• Build, clean, and enrich contact lists with verified phone numbers and corporate email addresses using lead intelligence software.

2\. Outbound Prospecting \& Lead Nurturing

• Execute systematic multi\-touch outbound cadences combining cold email, LinkedIn messaging, and cold phone calls during active US business hours.
• Craft tailored value propositions addressing distinct hiring challenges across technical domains (Software Engineering, Data, Cloud/DevOps, Cybersecurity) and non\-technical domains (Finance, Healthcare, Supply Chain, Light Industrial, Administrative).
• Engage prospective decision\-makers in consultative conversations to determine vendor gaps, contract staffing utilization, and current agency panel structures (Direct Client vs. MSP/VMS).

3\. Lead Qualification \& Meeting Coordination

• Qualify prospective client requirements based on budget, hiring volume, decision\-making authority, and preferred engagement models (Contract, Contract\-to\-Hire, Permanent Placement).
• Coordinate, schedule, and confirm qualified introductory discovery meetings for senior Business Development Executives / Account Executives.
• Document all prospect interactions, outreach metrics, lead statuses, and handover notes accurately within the CRM/ATS.

Required Knowledge, Skills, and Abilities

• **Industry Experience:** Minimum 2 to 4 years of proven outbound lead generation or inside sales experience specifically within the **US Staffing \& Recruitment** sector.
• **Domain Understanding:** Solid understanding of US recruitment terminology, tax terms (W2, 1099, C2C), vendor management systems (MSP/VMS), Master Services Agreements (MSAs), and rate structures.
• **Communication Skills:** Professional fluency in written and spoken English with exceptional phone presence and the ability to converse credibly with senior corporate executives.
• **Technical Proficiency:**
• **Lead Sourcing \& Data Tools:** LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Seamless.ai, or Clay.
• **Sales Sequencing / Email Automation:** Instantly.ai, Lemlist, Outreach, or HubSpot Sequences.
• **CRM / ATS:** Bullhorn, Ceipal, JobDiva, HubSpot, or Salesforce.
• **Time Management:** Self\-directed work ethic with consistent performance in high\-volume outbound prospecting environments.

Preferred Qualifications

• Bachelor’s degree in Business Administration, Marketing, Human Resources, Communications, or a related field.
• Experience generating leads for dual\-track recruitment agencies covering both technical (IT) and commercial/operational (Non\-IT) disciplines.
• Familiarity with bypass strategies for navigating corporate gatekeepers and phone trees.

Key Performance Indicators (KPIs)

• **Outreach Volume:** 80–100\+ combined touchpoints daily across phone, email, and social channels.
• **Meeting Deliverables:** 15–20 qualified introductory discovery calls booked and completed per month.
• **Pipeline Hygiene:** Zero invalid contact records and email bounce rates sustained strictly below 3%.

Compensation \& Benefits

• Base salary commensurate with experience
• Uncapped monthly performance incentives based on qualified meetings completed and signed MSAs
• Comprehensive health and medical insurance coverage
• Paid time off (PTO) aligned with standard US federal holidays
• Professional development and fast\-track growth opportunities into Account Executive or Business Development Manager roles

Benefits

• Work from home

Work Location: Remote