Lead I - Enterprise Solutions SAP Emarsys Consultant

• *Role description**

Location : Bangalore

Skills / Qualification

Experience

6\+ years working as SAP CRM technical consultant

Design, Development, Deployment and 3rd level support

Design, Development and Deployment of User Stories as per the Sprint Plan

Resolve the 3rd level support issues

• Ability to lead end\-to\-end Emarsys implementations, from setup to go\-live.
• Expertise in designing, building, and optimizing sophisticated marketing automation programs, customer lifecycle campaigns, and personalized recommendation strategies.
• Proficiency in configuring dynamic customer segments, A/B testing, and advanced personalization rules using Emarsys scripting and relational data.
• Hands\-on experience with setting up and managing various marketing channels within Emarsys (email, SMS, web, mobile push)
• Strong understanding and practical experience in architecting and managing the reliable synchronization of critical data (customer master, product catalogs, sales orders) between Emarsys and S/4HANA.
• Demonstrate deep, hands\-on knowledge of the Emarsys API endpoints. Must be able to test/troubleshoot API calls for creating contacts, triggering events, and pushing transaction data in real\-time. Understands WSSE authentication.
• Understand, configure, and guide web teams on deploying Emarsys Web Extend JavaScript tracking scripts. Must be able to validate and debug the data being passed (user ID, product views, cart contents).
• Expertise in designing and building sophisticated marketing automation programs and customer lifecycle campaigns to translate business logic into automated workflows.
• Implement and manage consent mechanisms (opt\-ins/opt\-outs) according to regulations like GDPR and CCPA. Understand how to handle data anonymization and deletion requests.

2

Testing and Bug Fixing, Training

Participate in Daily Scrum, Unit Testing, System Integration Testing and User Acceptance Testing as per Sprint Plan, Defect Fixing and Key User Training as per the Project Plan

• Same as above with additional exposure to project management (Agile), testing and training

3

Documentation and Status Reporting

Deliverables Status Reporting, Documentation

• *Skills**

sap crm,emarsys,a/b testing,gdpr,sap s/4hana,ccpa,wsse authentication,marketing automation,data synchronization,customer lifecycle campaigns,email marketing,sms marketing,web marketing,mobile push marketing

• *About UST**

UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future\-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.