Lead Retail

Designation: Assistant General Manager

Location: India Uttar Pradesh Mindmill Corporate Tower,Noida

Organization: Metals

• *Job Description:**
• -------------------

• *Job Purpose:** To drive the strategic growth and market penetration of the Kitchen vertical by identifying business opportunities, building a strong retail and channel partner network, and delivering sustainable revenue through innovative go\-to\-market strategies. The role is responsible for establishing the brand’s presence in specific markets, aligning product offerings with customer needs, and ensuring operational excellence across all business development initiatives.

• *4\) Key Result Areas/Accountabilities:**

• *Key Result Areas/Accountabilities**

• *Supporting Actions**

• **Retail Strategy \& Planning:** To develop and implement a robust retail strategy that ensures market penetration, brand visibility, and revenue growth for the Modular Kitchens vertical

**Retail Network Expansion**

• Identify high\-potential markets and define a phased rollout plan for exclusive brand outlets (EBOs), franchise stores, and shop\-in\-shop formats.
• Set annual targets for store openings and ensure timely execution.
• *Market \& Consumer Insights**:
• Conduct market research to understand regional preferences, pricing sensitivities, and competitor positioning.
• Use insights to tailor retail formats and product offerings specific to geographies
• *Retail Format Strategy:**
• Define store formats, size, layout, and customer experience standards aligned with brand positioning.
• Collaborate with design and marketing teams to ensure consistency across locations.
• *Sales Forecasting \& Planning:**
• Develop sales projections by region and retail format.
• Align inventory planning and supply chain with retail demand forecasts.
• *Retail Partner Strategy:**
• Identify and onboard strategic retail partners and franchisees.
• Define partner performance metrics, incentive structures, and support systems.
• *Performance Monitoring:**
• Track store\-level performance against KPIs such as footfall, conversion rate, average ticket size, and customer satisfaction.
• Recommend corrective actions and continuous improvements.

• *2\. Channel Development:** To build, expand, and optimize a high\-performing channel partner ecosystem that drives sales, enhances market reach, and ensures consistent brand representation across regions

• *Channel Strategy Formulation:**
• Develop a comprehensive channel development roadmap aligned with business goals and market potential.
• Define partner types (e.g., franchisees, distributors, dealers, dealer cum fabricator) and their roles in the value chain.
• *Partner Identification \& Onboarding:**
• Identify and evaluate potential channel partners based on market presence, financial strength, and operational capabilities.
• Design and implement a structured onboarding process including training, branding, and systems integration.
• *Channel Partner Enablement:**
• Provide partners with sales tools, marketing support, product training, and CRM access to ensure effective customer engagement.
• Conduct regular capability\-building workshops and performance reviews.
• *Territory Management:**
• Define and allocate territories to avoid channel conflict and ensure optimal market coverage.
• Monitor partner performance by region and take corrective actions where needed.
• *Relationship Management:**
• Build strong, long\-term relationships with key partners to foster loyalty and collaboration.
• Act as the primary point of contact for escalations and strategic discussions.
• *Compliance \& Brand Standards:**
• Ensure all partners adhere to brand guidelines, pricing policies, and service standards.
• Conduct periodic audits and feedback sessions.

• *3\. Sales \& Revenue Growth:** To drive consistent and sustainable revenue growth by achieving sales targets, optimizing channel performance, and expanding market share in the modular kitchens segment

• *Sales Target Achievement:**
• Define and execute sales plans aligned with business goals and market potential.
• Set monthly, quarterly, and annual sales targets by region, channel, and product category.
• *Revenue Forecasting \& Budgeting:**
• Develop accurate sales forecasts and align them with production and supply chain planning.
• Monitor budget utilization and ensure profitability across channels.
• *Channel Sales Performance:**
• Track and analyze sales performance across retail, franchise, and distribution channels.
• Identify underperforming areas and implement corrective strategies.
• *Sales Process Optimization:**
• Streamline lead generation, conversion, and post\-sale processes to improve efficiency and customer experience.
• Leverage tools and analytics for data\-driven decision\-making.
• *Promotions \& Campaigns:**
• Collaborate with marketing to design and execute sales promotions, seasonal campaigns, and product launches.
• Measure campaign ROI and impact on revenue.
• *Team Enablement:**
• Train and motivate the sales team and channel partners to achieve targets.
• Conduct regular performance reviews and incentive planning.

• *4\. Product \& Market Intelligence:** To gather, analyze, and apply market and product insights that inform strategic decisions, enhance product offerings, and ensure competitive positioning in the modular kitchens segment.

• *Market Research \& Trend Analysis:**
• Conduct ongoing research to identify emerging trends in kitchen design, materials, finishes, and consumer preferences.
• Analyze macroeconomic, demographic, and lifestyle shifts impacting the modular kitchen market.
• *Competitor Benchmarking:**
• Track competitor offerings, pricing strategies, retail formats, and promotional activities.
• Provide actionable insights to differentiate the brand and refine go\-to\-market strategies.
• *Customer Insights:**
• Gather feedback from customers, channel partners, and sales teams to understand pain points, unmet needs, and satisfaction drivers.
• Translate insights into product development and service improvement opportunities.
• *Product Portfolio Analysis:**
• Evaluate the performance of existing SKUs in terms of sales, margins, and customer feedback.
• Recommend product enhancements, new launches, or rationalization based on data.
• *Pricing \& Positioning Strategy:**
• Support pricing decisions with market data and competitor analysis.
• Ensure product positioning aligns with target customer segments and brand strategy.
• *Reporting \& Communication:**
• Create regular intelligence reports and dashboards for leadership and cross\-functional teams.
• Present findings and strategic recommendations in business reviews and planning sessions.

• *6\. Team building and leadership:** To build, lead, and inspire a high\-performing business development team that drives growth, fosters collaboration, and delivers on strategic objectives in the modular kitchens vertical

• *Team Building \& Structuring:**
• Recruit, onboard, and structure a capable team across regions and functions (sales, channel development, retail operations).
• Define clear roles, responsibilities, and performance expectations.
• *Performance Management:**
• Set individual and team KPIs aligned with business goals.
• Conduct regular performance reviews, provide constructive feedback, and implement development plans.
• *Coaching \& Development:**
• Mentor team members to enhance their skills in sales, negotiation, customer engagement, and market intelligence.
• Facilitate training programs and cross\-functional learning opportunities.
• *Motivation \& Engagement:**
• Foster a positive, inclusive, and goal\-oriented team culture.
• Recognize and reward high performers, address challenges proactively.
• *Cross\-Functional Collaboration:**
• Ensure seamless coordination between business development, marketing, product, and operations teams.
• Represent the team in strategic planning and leadership forums.
• *Crisis \& Conflict Management:**
• Resolve internal conflicts and external escalations with professionalism and fairness.
• Maintain team morale during high\-pressure situations or market challenges.

• *7\. Cross\-functional Stakeholder Management:** To effectively engage, align, and collaborate with internal and external stakeholders to ensure smooth execution of business strategies, timely decision\-making, and long\-term relationship building in the modular kitchens vertical

• *Internal Stakeholder Alignment:**
• Collaborate with cross\-functional teams including marketing, product development, supply chain, finance, and customer service to ensure alignment on business goals and execution plans.
• Facilitate regular reviews and updates to maintain transparency and accountability.
• *External Stakeholder Engagement:**
• Build and maintain strong relationships with channel partners, franchisees, vendors, architects, and designers.
• Act as the primary point of contact for strategic discussions, escalations, and partnership development.
• *Communication \& Reporting:**
• Ensure timely and effective communication of business plans, performance updates, and market insights to all relevant stakeholders.
• Prepare and present business reviews, dashboards, and strategic proposals to senior leadership.
• *Expectation Management:**
• Set clear expectations with stakeholders regarding deliverables, timelines, and responsibilities.
• Proactively manage conflicts and negotiate win\-win outcomes.
• *Feedback Integration:**
• Gather feedback from stakeholders to identify gaps, improve processes, and enhance collaboration.
• Implement changes based on feedback to strengthen relationships and drive efficiency.