Manager, Brand Marketing (Retail)

We are looking for an experienced **Manager \- Brand Marketing (Retail)** to lead brand\-building initiatives and drive integrated marketing campaigns. The ideal candidate should have strong expertise in brand marketing, marketing planning, integrated campaigns, and go\-to\-market (GTM) strategy execution.

Key Responsibilities

• Develop and execute brand marketing strategies to enhance brand visibility and growth.
• Plan and manage integrated marketing campaigns across online and offline channels.
• Lead go\-to\-market (GTM) planning and execution for new products, services, and campaigns.
• Collaborate with cross\-functional teams to ensure consistent brand messaging.
• Track campaign performance and optimize marketing initiatives based on insights.
• Manage budgets and ensure effective allocation of marketing resources.

Required Skills

✅ Brand Marketing

✅ Integrated Marketing

✅ Marketing Planning

✅ Go\-to\-Market (GTM) Strategy

✅ Campaign Management

✅ Brand Growth \& Positioning

Preferred Qualifications

• 5\+ years of experience in Brand Marketing, preferably in the Retail industry.
• Strong understanding of consumer behavior and brand management.
• Excellent communication and stakeholder management skills.

Compensation \& Benefits

• Competitive salary: ₹12\-15 LPA
• Growth\-oriented work environment
• Opportunity to work on impactful brand initiatives
• **Interested candidates can apply directly through Indeed or share their updated resume.**

Pay: From ₹1,200,000\.00 per year

Benefits

• Flexible schedule

Ability to commute/relocate

• Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s)

• Have you worked in the Retail industry? (Yes/No)

Experience

• Brand marketing: 5 years (Preferred)

Work Location: In person