JD MANAGER, DIGITAL ACTIVATION \& CONSUMER ENGAGEMENT Job Description Develop \& execute CRM campaigns to increase customer loyalty and develop adiClub Membership program via these initiatives * Prepare a set of CRM procedures in sync with global, coordinate with region \& apply them at every level of the company * Analyse customer behaviour and measure their impact on business outcomes to update strategies – take ownership of both expansion and revenue streams of the adiClub program \& CRM membership initiatives * Plan and execute various campaigns for customers via Email, Mobile Push Notification, SMS and more * Take charge of Membership Redemption planning, execution and development * Integrate CRM \& Membership activations with brand campaign calendar * Maximize efficiency of brand and commercial campaigns and improve ROI * Improve audience engagement rate and traction in terms of active audience / member\-base Do a deep dive of customer data and analyse the impact / reporting of various campaigns * Maintain record / reports of Customers Acquisition and Sales data through CRM channels into different classes based on common characteristics like demographics or behaviours and personalize the approach effectively * Run effective promotional activities to optimize sales growth and customer retention as per brand and global campaign alignment * Understand previous customer attitudes to better engage current customers – Audience Insights * Identify new and more cost\-efficient communication channels and customer interaction approaches \& prioritize them accordingly * Work in sync with the brand teams to keep customers updated about the latest collections \& special offers to increase sales * Adopt new trends \& strategies to expand the customer base such as upselling and cross\-selling * Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their co\-operation * Monitor direct competitors, category and industry on CRM management and development Reporting \& Experience * Report to Digital Media lead and work with Digital Media \& Brand team * Work in tandem with CRM team for EM Market and Global * Firsthand experience of managing / establishing CRM processes * Daily and Weekly reporting on CRM Performance campaign * Establish and maintain process for reporting CRM performance as well as Membership numbers * Establish and improve connect with the Hub teams to deliver better processes and implementation of Hub level strategy * Work with the global and local CRM / Membership agencies for strategy, execution \& reporting * Work with the retail and brand teams for strategy, execution \& reporting * Help grow the reporting team by offering growth opportunities Consumer Engagement Reporting and Analytics * Work with key technologies (Adobe, GA, MicroStrategy etc.) and tools consumer engagement team with .com/app insights on overall consumer funnel and overall digital consumer experience/engagement analytics * ead data lead insights into consumer segmentation and affinity to enable continuous optimization of digital channels to increase reach, engagement, and acquisition. * evelop strong relationships with business stakeholders to understand their goals, objectives, outline analytic requirements, provide solutions to business needs and join forces in driving business improvement and onsite optimization. * upport industry, market, and global benchmarking. Key Relationships * Business Units \& Brand Activations * Concept to Consumer * eCommerce * Digital Analytics * Media * Tech * DBA * Global Membership Team (Strategy, planning and product) * Global Digital Analytics * EM Membership / CRM Requisite Education \& Experience / Minimum Qualifications * Bachelors in engineering/economics/mathematics/Statistics/ Commerce/Business * Masters in English /MBA (Optional) * 7\-9 years progressive experience within data analytics, consumer analytics or data science * Knowledge, Skills \& Abilities * Fast learner, proactive working attitude, and growth mindset * Experience in conceptualizing and executing reports and dashboards * Data driven and insights focused individual with a pragmatic outlook * Demonstrated ability of taking initiative and influencing people * Experience in cross\-functional and cross\-geo stakeholder management. * Well versed with key membership indicators, personalization, and insights reporting * Proven extensive hands\-on experience with analytics tools and BI solutions (e.g. SQL, MicroStrategy, Tableau, and Qualtrics) You have experience using the following type of tools and a view on how they would benefit business: * Web Analytics (e.g. Adobe Analytics, Google Analytics 360\) * Voice of the Customer tool (e.g. Usabilla) * Appsflyer and Personalization Platforms such as Monetate, etc. * Knowledge of any of the below tools are a plus: * Advanced Analytics Tools (R, Python) * Customer Experience Measurement (Tealeaf CEM) * Experience in data science project and tools * Experience of working with recommendation engines or recommendation engine models would be highly appreciated * Fast learner, proactive working attitude, and strong project management experience * Excellent project management skills, including the ability to lead projects or work on several projects simultaneously * Very good presentation skills, data management and reporting and story\-telling * Ability to work in a matrix organization * Fluent in English, both verbally and written. AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow\-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. **AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.** **– CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU…