Manager - Marketing and Branding

• *MANAGER – MARKETING \& BRAND COMMUNICATIONS**

• *Role / Designation :** Manager – Marketing \& Brand Communications

• *Reports To :** CEO

• *Role Purpose**

Own and drive the complete digital brand strategy, offline/store branding, product promotional campaigns, PR, and event coordination for Koovers pan\-India. The role spans social media engagement, product category, external PR/article publishing, retail branding replacement, customer/corporate events, agency management, and marketing budget governance.

• *Key Responsibilities**

• *Digital \& Social Media Communications**

• **Awareness Campaigns:** Conceptualize and execute digital awareness campaigns to drive brand recall across garages, workshops, and B2B channel partners.
• **Product Launch Promotions:** Design multi\-channel launch strategies for dedicated product lines.
• **Social Media Management:** Manage organic and performance communication calendars across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• **Website Improvement \& SEO:** Partner with technical and content teams to optimize website structure, UX content, landing pages, and search rankings to boost organic lead generation.

• *Branding \& Content Production**

• **Product Video Shoots:** Plan, script, and direct video shoots for product demonstrations, application usage guidelines, and promotional video clips.
• **Store Openings \& Replacements:** Lead end\-to\-end physical branding for new Koovers store/hub openings and execute existing branding replacement audits across active locations.
• **Merchandise \& Promos:** Develop branded merchandise (mechanic apparel, corporate kits) and design promotional leaflets, offer schemes, and trade flyers.

• *Events \& Public Relations (PR)**

• **Customer Meets \& Corporate Events:** Plan and execute regional customer/mechanic meets, trade expos, internal town halls, annual leadership meets, and dealer conventions.
• **PR \& Article Publishing:** Draft and publish PR stories, leadership viewpoints, tech feature articles, and press releases across trade media and industry portals.

• *Agency Coordination \& Budgeting**

• **Agency \& Vendor Management:** Brief and supervise creative agencies, production houses, print vendors, merchandise suppliers, and freelance content creators.
• **Marketing Budgeting:** Own marketing budget allocation, track campaign ROI, optimize expenditure across digital and print channels, and maintain cost controls.

• *Key Deliverables / KRAs**

• Brand awareness reach and digital engagement metrics (social media growth, website traffic).
• Successful execution and rollout of launch campaigns.
• On\-time completion of new store branding and retail signage replacement projects.
• Quality execution of customer meets, corporate events, and published PR coverage.
• Strict adherence to marketing budgets, agency SLAs, and vendor turnaround times.

• *Team Size \& People Management**

Individual contributor initially with functional leadership over external agencies, video production teams, and print vendors. Potential to expand with junior graphic design/content support.

• *Qualification**

Graduate degree required (Mass Communication, Journalism, Marketing, Visual Communication, or Business Administration). MBA/PGDM in Marketing preferred.

• *Experience**

5–8 years of experience in marketing, brand management, trade marketing, or corporate communications. Proven track record in handling both digital strategy and physical event/store branding.

• *Skills / Competencies – Must Have**

• Digital marketing, SEO principles, and social media analytics.
• End\-to\-end event management and store branding/retail execution.
• Content direction, video shoot coordination, and collateral development.
• Agency briefing, vendor negotiation, and marketing budget tracking.
• Strong written/verbal communication, press release drafting, and storytelling.

• *Skills / Competencies – Good to Have**

• Basic proficiency in visual design/editing tools (Canva, Photoshop, Illustrator).
• Experience in B2B e\-commerce, automotive aftermarket, logistics, or industrial products.
• PR network and trade publication contacts in auto/retail/tech sectors.

• *Industry / Functional Exposure**

Automotive aftermarket, auto distribution, B2B e\-commerce, retail, FMCG, logistics, or multi\-location operational networks.

• *Any Other Role\-Specific Requirements**

Willingness to travel across Koovers store locations and event sites as required.

• *Additional Inputs**

Indicative annual CTC: ₹10–15 lakh (Bengaluru location), depending on experience, skill depth, and current compensation.

Pay: ₹1,000,000\.00 \- ₹1,500,000\.00 per year

Benefits

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate

• Banashankari, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s)

• Please share your Current CTC
• Notice Period

Experience

• Branding and Marketing: 5 years (Preferred)

Work Location: In person