Manager Marketing Tech, CX and AI - Mumbai

The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data\-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

• *Key Responsibilities**

• *MarTech Strategy \& Platform Management**

• Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.
• Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.
• Partner with IT, Data, and Product teams to ensure platform integration and scalability.

• *AI Planning \& Insights**

• Leverage AI to automate reporting, analysis, and opportunity identification.
• Build automated dashboards and real\-time insight generation frameworks.
• Drive predictive analytics and next\-best action recommendations.

• *Customer Data \& Audience Management**

• Support CDP, CRM and audience management capabilities.
• Enable audience segmentation and personalization at scale.

• *Campaign Automation \& Journey Orchestration**

• Design and optimize omnichannel customer journeys.
• Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.

• *Digital Ad Intelligence \& Competitive Benchmarking**

• Monitor competitor activity across search, social, programmatic and video channels.
• Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.
• Translate intelligence into actionable media and CX recommendations.

• *Media, Personalization \& Activation**

• Enable audience\-first media activation through advanced data and technology capabilities.
• Drive omnichannel personalization by connecting media, CRM and CX activations.

• *GEO (Generative Engine Optimization) / AI\-SEO**

• Develop strategies to improve brand visibility across AI\-powered search and answer engines.
• Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.
• Identify opportunities to drive incremental traffic and engagement through GEO initiatives.

• *Measurement, Governance \& Compliance**

• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management.

• *Measurement, Governance \& Compliance**

• Develop KPI frameworks and performance dashboards.
• Ensure data privacy compliance, governance and vendor management.

• *Preferred Qualifications**.

• 6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.
• Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.
• Knowledge of AI\-powered marketing tools, GEO/AI\-SEO, competitive intelligence platforms and predictive analytics.

• *Key Competencies**

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• Customer\-centric mindset
• Strategic thinking
• Marketing technology expertise
• AI and data\-driven decision making
• Cross\-functional collaboration
• Stakeholder management

• *Success Measures**

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• Increased automation of reporting and insight generation
• Improved customer engagement and journey performance
• Incremental traffic from AI\-powered search ecosystems
• Enhanced competitive intelligence and media ROI
• Successful adoption of AI\-enabled marketing capabilities