Manager – Marketing Technology /Braze

About This Role

• *10 to 12 years of experience**

• *Skills: Manager – Marketing Technology / Braze**

• *Job Description:** Manager – Marketing Technology / Braze

• *Experience:** 10\+ years

• *Primary Platform:** Braze

• *Secondary Platforms:** Salesforce Marketing Cloud (SFMC) / Bird

• *Domain:** Financial Services / Banking / FinTech

• *Team Size:** 10\+ members

• *Channels:** Email, SMS, Mobile App / Push and cross\-channel customer journeys

• *Role Summary:**

We are looking for an experienced Manager – Marketing Technology with 10\+ years of experience in marketing automation, campaign management and customer journey orchestration, with strong recent hands\-on experience in Braze.

The ideal candidate will have extensive experience designing, building and optimizing sophisticated cross\-channel campaigns and customer journeys across Email, SMS and Mobile App/Push channels. The role requires a combination of strong MarTech platform expertise, campaign strategy, technical solutioning, people management and client\-facing leadership.

The candidate will lead a 10\+ member MarTech/campaign operations team, work directly with client stakeholders, translate business and marketing requirements into scalable campaign solutions, and ensure high\-quality delivery.

• *Key Responsibilities**

1\. Braze \& Marketing Technology Leadership

• Serve as the Braze SME for campaign and customer journey implementation.
• Architect, build, review and optimize complex campaigns and lifecycle journeys using Braze.
• Provide technical and functional leadership across Braze Canvas/Campaigns, segmentation, personalization, dynamic content, Connected Content, APIs/webhooks and relevant integration capabilities.
• Guide the team on reusable, scalable and maintainable campaign/journey designs.
• Bring working knowledge of SFMC and/or Bird or any marketing platforms, particularly when supporting platform migrations or a multi\-platform MarTech ecosystem.
• Evaluate new Braze capabilities and identify opportunities to improve campaign execution, personalization, automation and operational efficiency.

2\. Campaign \& Journey Management

• Lead end\-to\-end execution of sophisticated lifecycle and trigger\-based campaigns across:

Email

SMS

Mobile Push / App

Cross\-channel journeys

• Translate customer lifecycle and business requirements into executable campaign/journey designs.
• Design journeys covering customer onboarding, activation, engagement, retention, cross\-sell/upsell, re\-engagement and other lifecycle use cases.
• Drive segmentation and personalization strategies using custom attributes, behavioral data, transactional data and event\-based triggers.
• Establish campaign QA, testing, approval and deployment processes.
• Review journey logic, entry/exit conditions, audience eligibility, suppression rules, frequency management and channel sequencing.
• Drive testing and optimization of campaigns through appropriate experimentation strategies.

3\. Financial Services Domain

• Lead MarTech delivery for financial\-services / banking / FinTech customer engagement programs.
• Understand customer lifecycle scenarios relevant to financial products and services.
• Work within the client's applicable privacy, consent, compliance and communication\-governance requirements.
• Ensure campaign solutions correctly implement approved eligibility, suppression and customer\-contact rules.
• Partner with business, compliance, data and technology stakeholders when campaign requirements depend on regulated or sensitive customer data.

4\. Team Leadership \& People Management

• Manage and mentor a 10\+ member team comprising campaign specialists, MarTech developers/consultants and/or QA resources.
• Own day\-to\-day workload allocation, campaign pipeline management and delivery planning.
• Conduct regular campaign and solution reviews to ensure quality and consistency.
• Provide technical guidance and unblock delivery challenges.
• Develop Braze expertise within the team through coaching, knowledge sharing and implementation standards.
• Manage competing priorities, resource bandwidth, escalations and delivery dependencies.
• Establish clear ownership and accountability across campaigns and projects.

5\. Client \& Stakeholder Management

• Act as a key MarTech point of contact for client stakeholders.
• Lead client calls, campaign discussions, requirement\-gathering workshops, solution reviews and delivery/status meetings.
• Translate business requirements into clear technical and campaign specifications for the delivery team.
• Provide recommendations to clients on campaign/journey design and marketing automation best practices.
• Communicate risks, dependencies, blockers and implementation considerations proactively.
• Coordinate with client\-side Marketing, Product, Data, Analytics, Technology and other relevant stakeholders.
• Manage stakeholder expectations while maintaining delivery quality and timelines.

• *Required Skills \& Experience**

• 10\+ years of overall experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations or Lifecycle Marketing.
• Strong recent hands\-on Braze experience, ideally leading enterprise\-scale implementations.
• Demonstrated experience building complex Braze Canvas journeys and campaigns.
• Experience delivering campaigns across Email, SMS and Mobile App/Push channels.
• Strong understanding of:

Lifecycle marketing

Cross\-channel orchestration

Customer segmentation

Personalization

Event/trigger\-based campaigns

Dynamic content

Experimentation/testing

Campaign QA and deployment

• Experience managing a 10\+ member delivery team.
• Strong client\-facing experience, including requirements gathering, solution discussions and status/governance calls.

• *Preferred Qualifications**

• Experience in Banking, Financial Services, FinTech or another regulated industry.
• Prior experience with other marketing platforms in addition to Braze.
• Experience transitioning marketing automation programs from Bird to Braze would be highly valuable.
• Understanding of marketing/customer data integration patterns.
• Familiarity with APIs, webhooks, event\-based data, customer attributes and real\-time campaign triggers.
• Experience running large\-scale campaign operations and establishing campaign governance frameworks.
• Braze certifications or relevant marketing automation/platform certifications would be advantageous.