Manager - New Product Development In Cosmetic brand Only

\#\#\# About the Role

Panav Biotech is looking for an experienced \*Marketing \& Product Launch Manager\* who can take complete responsibility for launching and establishing our \*new cosmetics and skincare products in the market\*.

The ideal candidate should have strong hands\-on experience in \*new product launches, brand building, market development, product positioning, consumer marketing, and online \& offline marketing, preferably within the \*\*Cosmetics / Beauty / Skincare industry\*.

\#\#\# Key Responsibilities

\* Develop and execute a complete \*Go\-to\-Market (GTM) strategy\* for new products.

\* Plan and manage the complete \*new product launch process\*, from pre\-launch to post\-launch.

\* Conduct \*market research, competitor analysis, consumer research, and market opportunity assessment\*.

\* Develop \*product positioning, brand communication, marketing strategy, and launch plans\*.

\* Create strategies to build \*product awareness, consumer interest, and market demand\*.

\* Plan and execute \*online marketing campaigns\* through social media, Google, Meta, YouTube, influencers, and other relevant platforms.

\* Plan and execute \*offline marketing activities\*, including retail activation, product sampling, events, exhibitions, promotional activities, and market activations.

\* Develop and manage \*influencer and celebrity marketing campaigns\* where relevant.

\* Coordinate with sales, creative, product development, and other internal teams for successful product launches.

\* Develop promotional campaigns and marketing materials to support product introduction and market penetration.

\* Monitor customer feedback, competitor activity, product performance, and market response.

\* Identify new market opportunities, customer segments, and promotional channels.

\* Track campaign performance and marketing ROI.

\* Manage marketing budgets and ensure effective utilization.

\* Continuously develop strategies to strengthen \*brand presence and product visibility in the market\*.

\#\#\# Required Experience \& Skills

\* \*8–12 years of relevant experience\* in Marketing, Brand Management, Product Marketing, or New Product Launch.

\* Strong preference for candidates from the \*Cosmetics / Beauty / Skincare industry\*.

\* Proven experience in \*launching new products or brands in the market\*.

\* Strong understanding of \*consumer behaviour, product positioning, branding, and market development\*.

\* Hands\-on experience in \*both Online \& Offline Marketing\*.

\* Strong knowledge of \*brand promotion, advertising, influencer marketing, social media marketing, and consumer activation\*.

\* Ability to independently develop and execute \*product launch strategies\*.

\* Strong market research, analytical, communication, negotiation, and execution skills.

\* Ability to work closely with multiple teams and drive the launch from \*planning to market establishment\*.

\#\#\# Preferred Industry Exposure

Candidates who have worked with \*Cosmetics / Beauty / Skincare brands\* such as \*Minimalist, Dot \& Key, The Derma Co, Foxtale, Aqualogica, Lakmé, Sugar, Colorbar, Pilgrim, MyGlamm, Bombay Shaving Company, WOW Skin Science, MCaffeine, Lotus Herbals\*, or similar brands will be preferred.

\#\#\# Important Requirement

We are specifically looking for a candidate who has \*actual hands\-on experience in launching new products/brands in the market\*.

The candidate should understand \*how to take a new product from the launch stage to market awareness, consumer acceptance, and sales generation through effective online and offline marketing strategies.

Pay: ₹60,000\.00 \- ₹85,000\.00 per month

Benefits

• Provident Fund

Work Location: In person