Manager - School Marketing

Job Purpose

The Manager – School Marketing will be responsible for developing and executing comprehensive marketing strategies to enhance the school's brand image, increase student admissions, strengthen community engagement, and improve visibility across online and offline platforms. The role combines strategic planning, ground\-level marketing execution, digital media management, event coverage, and coordination with internal teams to support admission targets and consistent brand communication.

• *Key Roles and Responsibilities**

• *A. Admission Marketing \& Lead Generation**

Develop and implement marketing strategies to generate admission enquiries and drive student enrolments.

Plan and execute admission campaigns for Pre\-Primary, Primary, Middle, and Senior School.

Organize ground\-level marketing activities, including community outreach, residential society campaigns, corporate tie\-ups, school promotion drives, and local events.

Identify potential catchment areas and develop targeted marketing plans to increase admissions.

Coordinate with the Admission Counselling Team to monitor enquiry generation, lead conversion, and admission targets.

Develop promotional materials highlighting the school's academic excellence, infrastructure, facilities, extracurricular activities, and achievements.

Monitor campaign effectiveness and recommend improvements based on lead generation and conversion data.

• *B. Brand Visibility \& Marketing Strategy**

Develop and implement strategies to enhance the school's brand presence and reputation in the local market.

Ensure consistent branding across promotional materials, advertisements, banners, brochures, standees, and other communication channels.

Plan outdoor marketing activities, including hoardings, banners, residential society branding, newspaper advertisements, and local promotional campaigns.

Identify opportunities for school promotion through community partnerships, corporate associations, and educational events.

Conduct competitor analysis to understand market trends, competitor positioning, and promotional strategies.

Highlight the school's unique selling propositions (USPs), academic achievements, faculty expertise, infrastructure, and student accomplishments.

Ensure all marketing communications align with the school's vision, values, and brand guidelines

• *C. Digital Marketing \& Social Media Management**

Plan and execute digital marketing campaigns across relevant platforms, including Instagram, Facebook, YouTube, Google, and other school communication channels.

Develop a monthly social media content calendar covering academics, admissions, school events, student achievements, celebrations, and institutional milestones.

Manage and monitor the school's social media presence to maintain consistent, engaging, and professional communication.

Coordinate with the Graphic Designer and Video Editors to create creative posts, promotional videos, reels, banners, admission advertisements, and other digital content.

Plan and execute digital advertising campaigns to generate admission enquiries and improve brand awareness.

Monitor campaign performance through reach, engagement, enquiries, cost per lead, and conversion metrics.

Ensure timely publication of approved content across the school's digital platforms.

Track online reviews, audience engagement, and brand mentions, and coordinate appropriate responses with the concerned departments.

Ensure student photographs, videos, testimonials, and other promotional content are published only with necessary approvals and permissions.

• *D. School Events Coverage \& Content Development**

Plan and coordinate marketing coverage for annual functions, sports days, cultural programmes, exhibitions, competitions, assemblies, celebrations, and academic activities.

Ensure timely photography, videography, and documentation of important school events.

Coordinate with photographers, videographers, Graphic Designers, and Video Editors for high\-quality event coverage.

Develop engaging content highlighting student participation, achievements, faculty contributions, and institutional initiatives.

Ensure timely editing and publication of event photographs, videos, reels, and highlights across approved digital platforms.

Prepare event\-based promotional content, press notes, newsletters, and achievement announcements, wherever required.

Maintain an organized repository of approved school photographs, videos, creatives, and marketing assets for future use.

Coordinate with the Principal, academic teams, and event coordinators to identify important activities and plan coverage in advance.

• *E. Ground\-Level Marketing \& Community Engagement**

Plan and execute offline promotional activities in the school's target catchment areas.

Organize school promotion campaigns in residential societies, corporate offices, community centres, and relevant public spaces.

Coordinate participation in education fairs, exhibitions, community events, and promotional activities.

Develop partnerships with local organizations and institutions to enhance awareness and generate admission leads.

Ensure effective utilization of marketing materials and promotional resources during ground\-level activities.

Prepare activity\-wise reports covering expenditure, leads generated, enquiries received, and campaign outcomes.

• *F. Marketing Team Management \& Coordination**

Manage and coordinate the work of the Graphic Designer, Video Editors, and other assigned marketing resources.

Allocate responsibilities, establish timelines, and monitor timely completion of marketing assignments.

Prepare monthly marketing plans, content calendars, campaign schedules, and event coverage plans.

Coordinate with the Principal, Admission Team, Academic Team, Administration, and Management to understand marketing requirements.

Ensure promotional materials are factually accurate, professionally presented, and approved before publication.

Monitor the quality, consistency, and timely delivery of all marketing outputs.

Maintain coordination between online marketing initiatives and offline promotional activities.

• *G. Marketing Budget, Reporting \& Performance Analysis**

Prepare and implement monthly and annual marketing plans in line with approved budgets.

Monitor expenditure on digital advertising, outdoor campaigns, printing, promotional materials, event coverage, and other marketing activities.

Evaluate the return on investment of marketing campaigns and recommend cost\-effective promotional strategies.

Prepare periodic reports on admission enquiries, campaign performance, digital engagement, brand visibility, and marketing expenditure.

Track key performance indicators and submit regular updates to the reporting authority.

Recommend improvements based on campaign performance, market feedback, and admission trends.

• *Overall Accountability**

The Manager – School Marketing will be accountable for planning, executing, and monitoring marketing initiatives that strengthen the school's brand identity, increase admission enquiries, enhance digital presence, and ensure effective coverage of school events. The position requires a hands\-on professional who can combine strategic marketing planning with practical execution, coordinate internal and external stakeholders, and deliver measurable outcomes aligned with the school's admission and branding objectives.

Pay: ₹62,000\.00 \- ₹72,000\.00 per month

Work Location: In person