Marketing Analyst

• *Marketing Analytics \& CRM Strategist**

Location: Saket, Delhi

Experience: 4–6 Years

CTC: ₹4–7 LPA

Full\-Time \| 6 Days Working

• *About the Role**

We are looking for a highly analytical Marketing Analytics \& CRM Strategist with hands\-on experience across WhatsApp, SMS, Push Notifications, RCS, Email, IVR, and Paid Media channels.

• *This is NOT a reporting role.**

The ideal candidate should be able to analyze customer data, create audience segments, and decide the right channel, message, and campaign strategy to drive acquisition, engagement, and retention.

• *Key Responsibilities**

• Build and execute data\-driven CRM and customer engagement strategies.
• Create customer segments and lifecycle journeys based on user behavior and business goals.
• Drive campaigns across WhatsApp, SMS, Push, RCS, Email, IVR, and Paid Channels.
• Analyze campaign performance and optimize using CTR, Conversion, CAC, ROI, Retention, and LTV metrics.
• Use SQL extensively for audience creation, targeting, and campaign analysis.
• Conduct A/B testing and continuously improve campaign effectiveness.
• Work closely with Product, Marketing, and Business teams to improve customer engagement.

• *Must\-Have Skills**

✔ Strong hands\-on experience with WhatsApp, SMS, Push Notifications, RCS, Email, and IVR campaigns

✔ Strong understanding of when and why to use each channel based on customer data and business objectives

✔ Experience in Customer Segmentation, Lifecycle Marketing, and CRM Strategy

✔ Strong SQL skills (Mandatory)

✔ Experience with CRM tools such as MoEngage, CleverTap, WebEngage, Netcore, or similar

✔ Strong analytical thinking and data\-driven decision\-making skills

Pay: Up to ₹800,000\.00 per year

Application Question(s)

• What is your Current CTC?
• What is your Current ECTC?
• What is your Notice Period?
• Are you having Experience in WhatsApp, SMS, RCS, IVR, PUSH Channels?

Work Location: In person