Strictly adheres to the marketing strategy and content plan chalked out by senior marketing managers.
Contributes to the design of marketing campaigns and charts its course with innovative concepts.
Ensures that the marketing campaign is delivered effectively to bring about a favorable outcome that would result in increased sales of the product.
Liaises both with internal and external teams across different levels of hierarchy for smooth execution of the campaign.
Researches target audiences by studying their demographics and preferences to adapt the campaign according to their preferences and needs.
Keenly organizes and participates in promotional events at varied locations.
Writes marketing content and proofreads the copies for utilization at different platforms like print media, social media, websites, and releases for press conferences and newsletters.
Builds brand loyalty by maintaining partnerships with key clients, agencies, and vendors.
Prepares reports on campaign performance for the analysis of senior managers and external stakeholders