Marketing and Social Media Executive

Urban Acres is seeking a **dynamic, creative and results\-driven Marketing \& Social Media Executive** with a minimum of two years of professional experience in digital marketing, social media management, brand promotion and campaign execution.

The ideal candidate should possess **excellent command of written and spoken English, strong communication skills, creative thinking and a sound understanding of contemporary marketing strategies**.

The role involves independently managing social media platforms, developing marketing campaigns, strengthening brand visibility and promoting Urban Acres' **media publications, digital platforms, conclaves, exhibitions and industry initiatives**.

Key Responsibilities

• *1\. Marketing \& Brand Promotion**

• Plan and execute marketing strategies to enhance brand visibility, audience engagement and business growth.
• Develop promotional campaigns for magazines, digital platforms, conclaves, exhibitions, conferences and industry events.
• Support lead generation, digital outreach and promotional activities.
• Create compelling marketing communication, campaign messaging, promotional content and presentations.
• Coordinate with internal teams to execute integrated online and offline marketing initiatives.
• Identify new promotional opportunities, strategic collaborations and audience engagement channels.

• *2\. Social Media Management**

• Independently manage **Instagram, LinkedIn, Facebook, YouTube and X (Twitter)**.
• Develop monthly content calendars, social media strategies and publishing schedules.
• Create engaging captions, posts, reels, stories and promotional campaigns.
• Maintain consistent brand identity, messaging and professional communication across platforms.
• Monitor trends, audience behaviour and competitor activities to improve digital performance.
• Manage social media engagement, comments, enquiries and community interactions.

• *3\. Digital Marketing \& Campaign Execution**

• Plan and execute organic and paid digital marketing campaigns.
• Work with **Meta Business Suite, Meta Ads Manager and other relevant digital marketing tools**.
• Support email marketing, promotional outreach and lead\-generation initiatives.
• Optimise content and campaigns to improve reach, engagement, traffic and conversions.
• Coordinate with Graphic Designers, Video Editors and Editorial teams for creative development.
• Track campaign performance and recommend improvements based on analytics.

• *4\. Events, Media \& Industry Promotion**

• Develop and execute promotional campaigns for Urban Acres' **conclaves, exhibitions, networking forums and proprietary industry IPs**.
• Promote interviews, editorial features, special publications, industry initiatives and video content.
• Coordinate digital communication with industry stakeholders, partners and participating organisations.
• Support event publicity, audience engagement, registrations and promotional activities.
• Assist in developing integrated marketing opportunities across print, digital, social media and events.

• *5\. Reporting \& Performance Management**

• Monitor social media reach, engagement, follower growth, campaign performance and lead generation.
• Prepare weekly and monthly marketing performance reports.
• Maintain campaign calendars, content trackers and promotional schedules.
• Ensure timely delivery of assigned marketing and social media activities.

Required Skills \& Experience

• **Minimum 2 years of relevant experience** in marketing, digital marketing, social media management or brand communication.
• **Excellent command of spoken and written English is mandatory.**
• Strong copywriting, content creation and professional communication skills.
• Proven experience managing corporate or professional social media accounts.
• Good understanding of **digital marketing, branding, content strategy and audience engagement**.
• Experience with Meta Business Suite, social media analytics and digital advertising platforms.
• Ability to conceptualise and execute marketing campaigns independently.
• Strong organisational, multitasking and coordination abilities.
• Creative mindset with excellent attention to detail.
• Confidence in communicating with clients, stakeholders and internal teams.
• Experience in **media, publishing, real estate, architecture, construction or events** will be an advantage.

Ideal Candidate Profile

We are looking for a **confident, articulate, creative and commercially aware marketing professional** who can independently manage digital platforms, develop impactful campaigns and contribute to the organisation's overall marketing objectives.

The candidate should demonstrate **strong ownership, professional communication, creativity, initiative and a results\-oriented approach**.

Key Competencies

• *Marketing Strategy \| Social Media Management \| Digital Marketing \| Brand Promotion \| Content Creation \| Copywriting \| Campaign Management \| Lead Generation \| Event Marketing \| Paid Advertising \| Audience Engagement \| Marketing Analytics**

Role Objective

To strengthen **Urban Acres' brand positioning, digital presence and marketing effectiveness** through strategic campaigns, engaging content, consistent social media management and integrated promotional initiatives across its media, publishing and built\-environment platforms.

Pay: From ₹25,000\.00 per month

Benefits

• Flexible schedule
• Work from home

Work Location: In person