Marketing and Social Media Manager

Are you passionate about social media, content creation, and digital marketing? Do you know how to create engaging Reels, grow an online community, and turn creative ideas into business results?

TRAWOC is looking for a creative and results\-driven **Social Media Manager** to grow our brand presence across social media and inspire the next generation of travellers and adventure enthusiasts.

Key Responsibilities

• Manage TRAWOC’s Instagram, Facebook, YouTube, and other relevant social media platforms.
• Plan and execute monthly content calendars, campaigns, Reels, Stories, and posts.
• Create engaging content showcasing our backpacks, travel gear, trekking products, and outdoor adventures.
• Identify social media trends and develop creative content ideas to increase reach and engagement.
• Identify and coordinate with travel influencers, trekkers, and content creators for brand collaborations.
• Manage community engagement, comments, messages, and audience interactions.
• Track social media performance, including reach, engagement, follower growth, website traffic, and conversions.
• Collaborate with the marketing, design, and e\-commerce teams to execute campaigns and product promotions.

Requirements

• 2–4 years of experience in social media management or digital marketing; relevant practical experience is also welcome.
• Strong understanding of Instagram Reels, social media trends, and content strategy.
• Creative thinking, storytelling, and content planning skills.
• Experience with influencer marketing and brand collaborations.
• Familiarity with Canva, CapCut, Meta Business Suite, and analytics tools.
• Experience with e\-commerce, travel, lifestyle, or consumer brands is an advantage.

Employment Options

• **Full\-Time:** For candidates seeking a regular, ongoing role with greater ownership of TRAWOC’s social media growth.
• **Part\-Time:** For candidates who can consistently manage content planning, publishing, engagement, and performance reporting on an agreed schedule.

Job Details

• **Position:** Social Media Manager
• **Brand:** TRAWOC
• **Employment Type:** Full\-Time / Part\-Time
• **Location:** Kakkanad, Cochin
• **Salary:** Negotiable based on experience, skills, and employment type

Pay: ₹12,000\.00 \- ₹35,000\.00 per month

Work Location: In person