ETICUL in Hyderabad is hiring a Marketing & Brand Strategist for an in-office or hybrid full-time role, seeking immediate joiners. This position focuses on strategic thinking, requiring the ability to develop brand positioning based on evidence rather than instinct. You will analyze companies, competitors, and markets to determine precise brand stance, messaging, and behavior across all customer touchpoints. The role involves translating business objectives into coherent brand architecture and then into executable communications strategy. It is a thinking-centric position, distinct from campaign or content management, and will involve working across multiple client projects to build foundational strategy.