Marketing Coordinator (Social Media Focus)

• *About the Role**

We are seeking a creative, results\-driven Social Media \& Marketing Manager to lead our digital presence and marketing initiatives. The ideal candidate will be responsible for developing and executing marketing strategies, managing social media platforms, creating engaging content, driving brand awareness, generating leads, and analyzing campaign performance.

• *Key ResponsibilitiesSocial Media Management**

• Develop and execute social media strategies across Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and other relevant platforms.
• Create, schedule, and publish engaging content including posts, stories, reels, videos, and campaigns.
• Monitor social media trends and identify opportunities to increase engagement and brand visibility.
• Manage community engagement by responding to comments, messages, and customer inquiries.
• Track and report on social media performance metrics.

• *Marketing \& Brand Management**

• Plan and implement online and offline marketing campaigns.
• Develop marketing calendars and coordinate promotional activities.
• Create marketing materials, presentations, brochures, and promotional content.
• Maintain brand consistency across all marketing channels.
• Coordinate with designers, vendors, and external agencies when required.

• *Digital Marketing**

• Manage paid advertising campaigns on Meta (Facebook/Instagram), Google, and LinkedIn.
• Support SEO, email marketing, and content marketing initiatives.
• Monitor campaign performance and optimize for lead generation and ROI.
• Manage marketing budgets and campaign expenditures.

• *Content Creation**

• Write compelling content for social media, websites, blogs, email campaigns, and marketing collateral.
• Coordinate photo and video content creation.
• Develop creative concepts to enhance brand awareness and audience engagement.

• *Analytics \& Reporting**

• Monitor KPIs including engagement, reach, lead generation, website traffic, and conversion rates.
• Prepare monthly marketing performance reports.
• Provide recommendations for improving campaign effectiveness.

• *Experience**

• 3–5 years of experience in social media management and marketing.
• Proven experience managing business social media accounts and marketing campaigns.
• Experience with lead generation and digital advertising platforms.

Pay: ₹25,000\.00 \- ₹40,000\.00 per month

Benefits

• Provident Fund

Application Question(s)

• Are you comfortable for 6 days working ?

Experience

• B2B Marketing: 3 years (Preferred)
• Social media management: 3 years (Preferred)

Language

• Fluent English (Required)

Location

• Mumbai Central, Mumbai, Maharashtra (Required)

Work Location: In person