Marketing & Events Executive

Location: Pune Employment Type: full\-time

### **Job Details**

Marketing and Events Executive

Why this role exists

Every event we attend, sponsor or host should lead to conversations, meetings and new business for

Systems Plus.

In the US, we want to show up at the industry conferences where our clients and prospects gather, as

attendees and sponsors. We arrive with target accounts identified, meetings booked and a clear story,

then follow through until conversations become real opportunities.

Across the US and India, the events we host should close the distance between people and technology.

Attendees should ask hard questions, get hands\-on and leave eager to build something that once felt

out of reach.

As Marketing and Events Executive, you will lead this program and own our Employee Value Proposition

(EVP), and employer brand. You will work closely with leadership and be measured on business

outcomes and not attendance figures.

The role at a glance

Area Detail

Role Marketing and Events Executive

Regions United States and India

Focus areas Events and conferences, EVP and employer brand, employee

experience, content marketing

Leads Global events and production team

Works closely with Executive leadership, practice heads, sales, Talent Acquisition (TA)

and HR

Lead events and conferences across the US and India

You will own the Systems Plus events calendar end to end, from the events we host to the industry

conferences we sponsor and attend.

Build and run the events and conference playbook for both markets, adapting the format,

audience and message to each region

Define what a Systems Plus event should be: the format, the experience, the quality of content

and how attendees feel when they leave Set a clear framework for sponsored events: which ones we choose, what we negotiate for, and

how we show up to maximize return on investment (ROI)

Design hands\-on formats such as live demos, workshops, labs, and open Q\&A, so people can try

the technology rather than only hear about it

Lead the global events and production team, giving them clear direction and the room to do the

best work of their careers

Partner with the executive team on event strategy, speaking opportunities and leadership

presence

Own budgets, vendors, logistics and on\-site delivery, with close attention to every detail

Turn every event into business

Each event should move the business forward, and you will be accountable for making that link.

Tie every event to clear business goals before budget is committed: target accounts, meetings,

pipeline and partnerships

Drive pre\-event outreach to secure appointments and meetings with prospects, clients and

partners

Work with practice heads, sales and leadership to agree who we want to meet, what we want to

say and who owns the follow\-up

Track follow\-up through to new opportunities and report results in business terms

Use what you learn to decide where we invest next: which events to grow, change or stop

Lead our EVP and employer brand

You will shape how both talent and clients see Systems Plus as a place to work and turn that into new

opportunities.

Define the Systems Plus EVP: why strong people join, stay and grow here, grounded in what

employees actually experience

Build the employer brand across careers pages, LinkedIn, campus and industry forums, and our

own events

Use employer brand to open client conversations, since our people and culture are part of what

clients choose, especially in Global Capability Center (GCC) and long\-term delivery partnerships

Bring employee stories, milestones and community work to the forefront in a way that feels

genuine through our social media handles

Shape the employee experience with TA and HR

Working alongside TA and HR, you will help make the Systems Plus employee experience something

people talk about.

Shape onboarding so new joiners feel welcome, informed and productive from their first week

Plan and run engagement programs, internal events and recognition moments across our

locations

Keep improving the employee experience using feedback, data and what you see on the ground Make sure the promise we make externally through the EVP matches what employees live day

to day

Drive event and employer brand specific content marketing

You will lead content that builds the Systems Plus brand with clients, prospects and future colleagues.

Own the content calendar across LinkedIn, our blog, newsletters, webinars and event channels

Turn every event into lasting content: session recordings, recaps, short videos, interviews and

case material

Work with practice heads and subject matter experts to publish thought leadership on AI, cloud,

cybersecurity, GCCs and digital transformation

Create employer brand content that shows real people doing real work

Measure which content drives engagement, leads and job applications, and refine the plan

accordingly

Build it as you go

Much of how this function runs has not been built yet, and that is the opportunity.

You will think alongside the team and leadership about where to focus, what to try next and what

matters most. We want someone who owns a broader business problem, not only the event marketing

and employer brand function.

Who you are

Curious about technology and the people who build it

Energized by bringing people together, and skilled at making a room feel open

Obsessive about detail, from the run\-of\-show to the follow\-up email

Commercially minded, connecting your work to pipeline, revenue and growth

A leader who brings out the best in a talented team and shares credit freely

Comfortable with ambiguity, and inclined to build structure rather than wait for it

Open and honest with leadership, peers and partners

What you will bring

A track record of planning and delivering events and conferences, ideally in B2B technology or IT

services

Experience managing sponsorships and showing their business impact

Hands\-on experience with employer branding, EVP work or internal communications

Strong content skills, from planning a calendar to writing and editing it yourself

Experience leading teams and managing agencies and vendors

Experience working across the US and India, including different time zones and business cultures

Comfort with marketing and CRM tools such as HubSpot, and with reporting on event ROIWhat success looks like

In your first 90 days

Review current events, sponsorships and content, and agree priorities with leadership

Publish the Systems Plus event playbook and the criteria for choosing sponsored events

Deliver your first events under the new playbook, each with clear meeting and pipeline targets

Draft the EVP with TA and HR

In your first year

An events calendar across the US and India, tied to business goals and reviewed every quarter

Measurable pipeline and new opportunities sourced from events

The EVP live across channels, with onboarding and engagement programmes running

A steady content rhythm that supports both sales and hiring

Why Systems Plus

At Systems Plus, we help organizations accelerate digital transformation through technology\-led

innovation. With 38\+ years of experience across 30\+ countries, we work as an extension of our clients'

teams in IT consulting, cloud, cybersecurity, AI strategy, managed services and GCCs.

Our culture is built on openness, equality, integrity, honesty, and humility. We are an equal opportunity

employer, committed to a gender\-neutral and inclusive workplace.