Marketing Executive

You can reach out to our talent acquisition team on hr@sesworld.au or 9328861332\.

• *About Us:**

SES World Solar (SES World Solar (India) Private Limited) is a dynamic renewable energy organization headquartered in Vadodara, Gujarat. Dedicated to accelerating the shift toward clean energy, the company specializes in end\-to\-end solar power infrastructure, engineering, and sustainable energy auditing.

· **Solar Engineering \& Installation:** Providing turn\-key Solar PV solutions tailored for residential rooftops, commercial complexes, and industrial sites.

· **Energy Optimization:** Helping businesses and households reduce their carbon footprints and lower electricity bills through smart lighting and optimized electrical system designs.

· **Innovation\-Driven Growth:** Investing heavily in clean\-tech research to introduce highly efficient, eco\-friendly energy alternatives to the Indian market.

At its core, SES World operates with a vision to make clean, renewable energy accessible and affordable, driving long\-term environmental sustainability and economic efficiency for its clients.

For more information, visit our website: https://sesworld.in/

• *About the Role**

We are seeking an energetic, strategically\-minded, and execution\-driven Digital Marketing Specialist with at least 2 years of hands\-on experience in paid digital media to lead and scale our solar consultation acquisition pipelines. In this role, you will hold complete operational ownership of digital campaign planning and execution—principally focused on Google Ads and Meta Ads (Facebook \& Instagram). The ideal candidate thrives on building highconverting performance funnels, rigorous A/B creative testing, and granular budget optimization to lower Cost\-PerLead (CPL) while acquiring qualified residential and commercial solar clients.

• *Position:** Marketing Executive
• *Location:** Vadodara, GJ
• *Experience:** 2\+ Years

• *Key Responsibilities**

• *1\. Digital Campaign Planning \& Execution (Primary Focus — Hands\-On Ads):**

• Google Ads Management: Architect, launch, and manage Search, Performance Max (PMax), Display, and YouTube campaigns.
• Perform exhaustive keyword research, negative matching, ad copy creation, and automated bid strategy optimization.
• Meta Ads Management: Plan and execute full\-funnel ad campaigns across Facebook and Instagram via Meta Ads Manager.
• Manage audience segmentation (demographics, interests, lookalikes, retargeting) and lead generation instant forms.
• Creative Testing \& Iteration: Conduct systematic A/B testing on ad copies, visual creatives (static, carousel, reels), hooks, and value propositions addressing solar tax credits, net metering, and power bill savings.
• Tracking \& Pixel Setup: Configure and verify conversion tracking through Google Tag Manager (GTM), Google Analytics 4 (GA4\), Meta Pixel, and Conversions API (CAPI) to ensure accurate attribution.
• Budget \& Spend Allocation: Monitor daily ad spend, pacing, and Cost\-Per\-Lead (CPL) across active campaigns to maximize ROI and eliminate underperforming placements.

• *2\. Analytics \& Strategy**

• Performance Tracking: Track and report on key campaign metrics (CTR, CPC, CPL, conversion rate, lead volume) across both Google and Meta ad accounts. Sales Team
• Alignment: Work closely with the consultation and sales teams to review lead quality, evaluate conversion bottlenecks, and align marketing messaging with customer pain points (electricity bill reduction, government subsidies, green initiatives).
• Landing Page CRO: Collaborate with design and web teams to optimize landing pages for higher form completion rates, message consistency, and swift mobile load speeds.

• *Requirements**

• **Experience:** 2\+ years of active experience in a marketing role combining field/traditional execution with digital knowledge.
• **Traditional Marketing Expertise:** Proven track record in event planning, field campaigns, collateral creation, and local B2B networking.
• **Industry Focus:** Prior experience in Solar/Renewables, Real Estate, Construction, or Home Services is strongly preferred.
• **Digital Skillset:** Functional knowledge of Google/Meta ads, social media management, email marketing tools, and basic website analytics.
• **Soft Skills:** Excellent interpersonal, verbal, and written communication skills; strong self\-starter attitude.

Pay: ₹20,000\.00 \- ₹30,000\.00 per month

Work Location: In person