Marketing Head

• *Job Summary**

Willmount Resorts is seeking an experienced and result\-oriented Marketing Head to lead the company's marketing activities, develop effective marketing strategies, strengthen brand visibility, and drive business growth across its resort properties. The candidate will be responsible for planning and executing marketing campaigns, managing digital marketing activities, coordinating with the sales and media teams, and monitoring marketing performance to achieve business objectives.

• *Key Responsibilities**

• *1\. Marketing Strategy and Planning**

• Develop and implement marketing strategies to increase brand awareness, customer engagement, and revenue.
• Plan and execute marketing campaigns for all resort properties.
• Identify target audiences, market trends, and opportunities to improve business performance.
• Develop monthly and quarterly marketing plans aligned with company objectives.
• Monitor competitors and recommend strategies to strengthen market positioning.

• *2\. Digital Marketing Management**

• Oversee digital marketing activities, including social media marketing, search engine marketing, and online advertising.
• Plan and manage paid advertising campaigns across platforms such as Meta Ads and Google Ads.
• Monitor campaign performance, lead generation, conversion rates, and return on advertising spend.
• Optimize marketing campaigns to improve reach, enquiries, bookings, and revenue.
• Coordinate website content, online promotions, and search engine optimization activities.

• *3\. Brand Management and Content Coordination**

• Maintain consistent brand identity and communication across all marketing channels.
• Coordinate with the media and content creation teams for promotional videos, photography, reels, and other marketing materials.
• Plan content calendars and ensure timely execution of marketing activities.
• Develop promotional campaigns highlighting the unique features and experiences of each resort.
• Review marketing creatives, advertisements, and promotional materials before publication.

• *4\. Sales and Business Development Support**

• Work closely with the sales team to generate quality leads and increase bookings.
• Develop promotional offers, seasonal campaigns, packages, and special marketing initiatives.
• Identify opportunities for corporate partnerships, travel agency tie\-ups, influencer collaborations, and other business relationships.
• Support marketing initiatives to increase occupancy and revenue across resort properties.
• Coordinate with property teams to understand operational updates and promote property\-specific offerings.

• *5\. Team Management**

• Lead, guide, and monitor the performance of the marketing team.
• Assign responsibilities, set targets, and track progress against monthly marketing plans.
• Coordinate with sales, media, operations, and management teams.
• Conduct regular performance reviews and ensure timely completion of marketing tasks.
• Encourage creativity, accountability, and continuous improvement within the team.

• *6\. Reporting and Performance Analysis**

• Prepare and present monthly marketing performance reports to management.
• Track marketing expenditure, campaign effectiveness, lead generation, conversions, and booking performance.
• Analyze campaign data and recommend improvements based on results.
• Monitor marketing KPIs and ensure activities are aligned with business targets.
• Maintain proper documentation of marketing plans, budgets, campaigns, and performance reports.

• *Qualifications and Skills**

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Strong knowledge of digital marketing, branding, advertising, and campaign management.
• Experience with Meta Ads Manager, Google Ads, social media platforms, and marketing analytics.
• Excellent leadership, communication, planning, and decision\-making skills.
• Strong analytical and problem\-solving abilities.
• Ability to manage multiple campaigns, teams, and deadlines.
• Knowledge of hospitality, resorts, tourism, or travel marketing is highly preferred.

• *Experience**

• Minimum 3–5 years of relevant marketing experience, preferably with team management responsibilities.
• Experience in hospitality, resorts, hotels, tourism, or related industries is an advantage.
• Proven ability to plan and execute marketing campaigns and achieve measurable business results.

Pay: ₹30,000\.00 \- ₹40,000\.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule

Work Location: In person