Marketing Lead

• *Job Description: \-** **Position Summary:**

As Marketing Lead you will own and execute Phenom Cloud’s global demand generation strategy across AMER and EMEA territories, with APAC expansion readiness built into future planning. You will drive multi\-channel marketing campaigns, webinars, thought leadership initiatives, and marketing automation strategies to generate high\-quality marketing\-qualified leads for the SDR team.**Duties/Responsibilities:*** Own end\-to\-end global demand generation strategy across AMER and EMEA territories.

• Plan and manage webinar calendars, office hours, and thought leadership campaigns.
• Execute Account\-Based Marketing (ABM) programmes targeting enterprise accounts.
• Manage LinkedIn Ads, Google Ads, and regional paid campaigns.
• Configure and optimise HubSpot marketing automation workflows and reporting.
• Drive SEO and LinkedIn brand growth initiatives.
• Collaborate with Content Writer and SDR teams for campaign execution.
• Manage co\-marketing initiatives with Cornerstone OnDemand and Odoo (along with, any other future partnerships/alliances).
• Track and report CAC, CPL, MQL volume, and pipeline contribution metrics.

• *Skills/Requirements:*** 7–8\+ years of B2B demand generation or pipeline marketing experience.
• Strong experience with HubSpot Marketing Hub and automation workflows.
• Hands\-on experience with LinkedIn Campaign Manager and Google Ads.
• Strong understanding of B2B lead lifecycle and MQL/SQL frameworks.
• Experience managing global marketing campaigns across multiple regions.
• Excellent English communication and project management skills.
• Experience with webinar marketing and virtual event campaigns.
• Strong analytical and reporting capabilities.

• *Benefits:*** Opportunity to work with a global HR Technology specialist company.
• Exposure to enterprise HR technology and AI\-powered transformation projects.
• Collaborative and fast\-paced global marketing environment.
• Career growth opportunities within international demand generation leadership.