Marketing Lead

• *POSITION SUMMARY**

As a **Marketing Lead**, you will be responsible for driving the overall marketing strategy, brand positioning, and revenue growth initiatives for the organization. The role involves leading end\-to\-end marketing functions including campaign execution, digital performance, content strategy, and stakeholder engagement while ensuring alignment with business goals and operational excellence.

• *RESPONSIBILITIES**

• *1\. Strategic Planning \& Business Growth:** Develop and implement structured marketing strategies with clear objectives to drive business growth and market expansion.

• *2\. Brand Management:** Develop, maintain, and strengthen brand strategy while ensuring consistency across all business verticals.

• *3\. Market Research \& Analysis:** Conduct market research to identify customer needs, trends, and analyze competitive landscape and consumer behavior.

• *4\. Campaign Planning \& Execution:** Plan, execute, and monitor integrated marketing campaigns (digital and traditional) with defined objectives and ROI tracking.

• *5\. Digital Marketing \& Performance:** Oversee digital presence including social media, SEO, and paid campaigns while optimizing user experience and conversion rates.

• *6\. Content Development:** Oversee creation of engaging content (blogs, videos, creatives) and manage content calendar and distribution strategy.

• *7\. Sales Enablement:** Collaborate with sales teams to develop promotional strategies and align marketing initiatives with sales objectives through data insights.

• *8\. Budget Management:** Develop and manage marketing budgets, ensuring cost\-effective utilization of resources with input vs output analysis.

• *9\. Stakeholder Management:** Build and maintain relationships with internal teams, management, vendors, and partners; present marketing insights and performance updates.

• *10\. Reporting \& Performance Tracking:** Implement structured tracking mechanisms including weekly and monthly reports to monitor progress and campaign effectiveness.

• *11\. Team Leadership:** Lead and manage the marketing team by defining KRAs, setting targets, and monitoring performance and productivity.

• *12\. Governance \& Operations:** Establish end\-to\-end governance frameworks including daily huddles, cross\-functional coordination, and alignment with management reviews.

• *PROFESSIONAL SKILLS**

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• 4\+ years of experience as a Marketing Manager or in a similar role with a track record of successful campaigns.

• *SKILLS AND ATTRIBUTES:**

• Strong leadership, people management, vendor management, and facility management capabilities.
• Proven experience in digital marketing, campaign management, and brand strategy.
• Excellent analytical, strategic thinking, and problem\-solving skills.
• Strong communication and stakeholder management abilities.
• Proficiency in marketing tools (CRM, analytics platforms, automation tools).
• Ability to manage multiple projects in a fast\-paced environment

Job Types: Full\-time, Permanent

Pay: ₹80,000\.00 \- ₹90,000\.00 per month

Work Location: In person