Marketing Manager Assistant

Responsibilities

1\. Business Development \& Revenue Growth

\* Achieve monthly business, revenue, and patient conversion targets.

\* Identify new business opportunities and expand the referral network.

\* Develop strategies to increase patient footfall and IVF cycle conversions.

\* Monitor market trends and competitor activities.

2\. Doctor \& Referral Network Management

\* Build and maintain relationships with gynaecologists, obstetricians, physicians, hospitals, and clinics.

\* Conduct regular doctor visits and healthcare partner meetings.

\* Develop referral partnerships to generate potential IVF patient leads.

\* Maintain strong professional relationships with existing referral partners.

3\. Marketing \& Promotional Activities

\* Plan and execute local marketing activities, camps, seminars, and awareness programmes.

\* Coordinate with the marketing team for promotional campaigns and branding activities.

\* Explore new channels for lead generation and patient engagement.

4\. Team Management

\* Lead, guide, and monitor the Business Development Executive/BDM team.

\* Set targets, review performance, and ensure achievement of business objectives.

\* Conduct regular team meetings and provide guidance to improve productivity.

5\. Patient Lead \& Conversion Management

\* Coordinate with the counselling and front office teams to ensure timely follow\-up of leads.

\* Monitor lead generation, appointments, patient visits, and conversion rates.

\* Identify reasons for non\-conversion and implement corrective actions.

6\. Reporting \& Analysis

\* Prepare daily, weekly, and monthly business development reports.

\* Track doctor\-wise referrals, lead sources, patient conversions, and revenue performance.

\* Share market feedback and business updates with management.

7\. Internal Coordination

\* Work closely with the Centre Head, IVF doctors, counsellors, and operations team.

\* Ensure a smooth patient journey and a positive patient experience.

\* Follow company policies, ethical marketing practices, and patient confidentiality guidelines.

Eligibility Criteria

\* Graduate in any discipline; MBA in Marketing, Sales, or Business Management will be preferred.

\* 3–6 years of experience in business development, sales, or healthcare marketing.

\* Experience in IVF, fertility, gynaecology, or the healthcare industry will be an added advantage.

\* Strong communication, negotiation, relationship management, and leadership skills.

\* Good knowledge of the local market and referral network.

Pay: ₹25,000\.00 \- ₹35,000\.00 per month

Benefits

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person