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Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)

Aubergine Solutions Pvt LtdGJ, IN1d ago
Full-timevia indeed

Required Skills

seo

Job Description

  • *About company**
  • ----------------

Aubergine is a **global transformation and innovation partner**, shaping next\-gen digital products through consulting\-informed execution that integrates strategy, design, and development.

Since 2013, we've built **400\+ B2B and B2C products worldwide**, turning powerful ideas into impact\-driven experiences. We are one of the **top global B2B companies on Clutch**, rated highest among more than 80,000 technology service providers.

With more than **150 digital thinkers**, we are home to some of the brightest, most passionate people around the world who are committed to delivering excellence.

We’re not just another workplace. We’re officially **Great Place To Work® certified**, with an exceptional trust index rating, making Aubergine a community where you can thrive and grow. **Read this first**

This is a hands\-on demand generation role. You will be measured on qualified leads (MQLs) and the sales pipeline they create, not on traffic, followers, or impressions.

Please apply only if **all** of these are true for you

  • You have personally run SEO and paid campaigns yourself, not only briefed an agency or a team.
  • You have been accountable for a lead or pipeline number for at least 3 years.
  • You have marketed a B2B company to buyers in the US or Europe.

This role is **not** a fit if your experience is mainly social media, brand, or content only, B2C or D2C, or agency\-side campaign execution for multiple clients. **What you'll do*** **Own the lead number.** Define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.

  • **Run SEO hands\-on.** Technical audits, keyword\-to\-page mapping, content briefs that rank and convert, and Google Search Console.
  • **Run paid campaigns yourself.** Plan, launch, test, and stop Google and LinkedIn Ads with clear budgets, stop rules, and tracking.
  • **Own marketing operations in HubSpot.** Lifecycle stages, lead scoring, workflows, and source attribution, so leadership can trust the numbers.
  • **Improve website conversion.** Shape the ongoing website rebuild, so it brings in enquiries, not just visitors.
  • **Sharpen our messaging.** Turn broad positioning into specific messages for US and European buyers with real problems.
  • **Run the content calendar** with the marketing team and external partners.
  • **Work with, not over, the team.** You'll set direction and also do a lot of the work yourself, from the plan to the deck that's due this week.
  • *What you'll need*** 6 \- 8 years in B2B marketing, ideally at an IT services, product engineering, or B2B SaaS company of 100500 people.
  • At least 3 years personally accountable for leads or pipeline.
  • Hands\-on SEO and paid media experience. You know your past cost per qualified lead without opening a dashboard.
  • Working command of HubSpot or a similar CRM.
  • Work that built a company's reputation, and work that produced leads and sales was glad to receive.
  • Enough practical understanding of AI to tell a real capability from a demo.
  • Clear written English, good enough to edit other people's work.
  • No specific degree required.
  • *How we hire*** HR screening call
  • A short written assignment: a 2\-page, 90\-day marketing plan for aubergine.co. We grade thinking and prioritisation, not design.
  • Technical interview
  • Culture fit interview
  • HR discussion, references and document checks
  • *What we offer*** 5\-day work week and flexible timings
  • Competitive salary with performance incentives
  • Company\-sponsored certifications
  • Flat hierarchy and a friendly, capable team
  • Sports tournaments and team activities
  • *Explore:** http://aubergine.co

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Job Overview

Job type
Full-time
Work mode
On-site
Location
Ahmedabad
Posted
1d ago
Source
Indeed