Marketing Manager - B2B Demand Generation (SEO, Paid Ads, HubSpot)
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Job Description
- *About company**
- ----------------
Aubergine is a **global transformation and innovation partner**, shaping next\-gen digital products through consulting\-informed execution that integrates strategy, design, and development.
Since 2013, we've built **400\+ B2B and B2C products worldwide**, turning powerful ideas into impact\-driven experiences. We are one of the **top global B2B companies on Clutch**, rated highest among more than 80,000 technology service providers.
With more than **150 digital thinkers**, we are home to some of the brightest, most passionate people around the world who are committed to delivering excellence.
We’re not just another workplace. We’re officially **Great Place To Work® certified**, with an exceptional trust index rating, making Aubergine a community where you can thrive and grow. **Read this first**
This is a hands\-on demand generation role. You will be measured on qualified leads (MQLs) and the sales pipeline they create, not on traffic, followers, or impressions.
Please apply only if **all** of these are true for you
- You have personally run SEO and paid campaigns yourself, not only briefed an agency or a team.
- You have been accountable for a lead or pipeline number for at least 3 years.
- You have marketed a B2B company to buyers in the US or Europe.
This role is **not** a fit if your experience is mainly social media, brand, or content only, B2C or D2C, or agency\-side campaign execution for multiple clients. **What you'll do*** **Own the lead number.** Define what counts as an MQL with the sales team, set targets, and report monthly on leads, pipeline, and cost per qualified lead.
- **Run SEO hands\-on.** Technical audits, keyword\-to\-page mapping, content briefs that rank and convert, and Google Search Console.
- **Run paid campaigns yourself.** Plan, launch, test, and stop Google and LinkedIn Ads with clear budgets, stop rules, and tracking.
- **Own marketing operations in HubSpot.** Lifecycle stages, lead scoring, workflows, and source attribution, so leadership can trust the numbers.
- **Improve website conversion.** Shape the ongoing website rebuild, so it brings in enquiries, not just visitors.
- **Sharpen our messaging.** Turn broad positioning into specific messages for US and European buyers with real problems.
- **Run the content calendar** with the marketing team and external partners.
- **Work with, not over, the team.** You'll set direction and also do a lot of the work yourself, from the plan to the deck that's due this week.
- *What you'll need*** 6 \- 8 years in B2B marketing, ideally at an IT services, product engineering, or B2B SaaS company of 100500 people.
- At least 3 years personally accountable for leads or pipeline.
- Hands\-on SEO and paid media experience. You know your past cost per qualified lead without opening a dashboard.
- Working command of HubSpot or a similar CRM.
- Work that built a company's reputation, and work that produced leads and sales was glad to receive.
- Enough practical understanding of AI to tell a real capability from a demo.
- Clear written English, good enough to edit other people's work.
- No specific degree required.
- *How we hire*** HR screening call
- A short written assignment: a 2\-page, 90\-day marketing plan for aubergine.co. We grade thinking and prioritisation, not design.
- Technical interview
- Culture fit interview
- HR discussion, references and document checks
- *What we offer*** 5\-day work week and flexible timings
- Competitive salary with performance incentives
- Company\-sponsored certifications
- Flat hierarchy and a friendly, capable team
- Sports tournaments and team activities
- *Explore:** http://aubergine.co
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Job Overview
- Job type
- Full-time
- Work mode
- On-site
- Location
- Ahmedabad
- Posted
- 1d ago
- Source
- Indeed