Marketing Manager

Key Responsibilities

1\. Creative Design \& Branding

Plan and develop attractive marketing posters, brochures, banners, hoardings and promotional creatives.

Oversee graphic design, video editing and creative content development.

Maintain consistent branding across all marketing materials.

Develop innovative concepts for project launches, promotional campaigns and corporate events.

Coordinate photography, videography, promotional reels and project presentations.

Ensure high\-quality and timely delivery of creative materials.

2\. Digital Marketing \& Lead Generation

Plan and execute digital marketing campaigns across Meta, Google, LinkedIn and other relevant platforms.

Develop strategies to increase brand awareness, customer engagement and lead generation.

Manage social media pages, content calendars and promotional activities.

Monitor advertising performance, campaign budgets and return on investment.

Implement SEO, SEM and other digital marketing strategies.

Coordinate online and offline marketing activities for real estate projects.

3\. IT \& Marketing Technology

Possess strong working knowledge of IT applications and modern marketing technologies.

Be proficient in Canva, Adobe Photoshop, Illustrator and other creative software.

Utilize AI\-powered tools for content creation, creative design, video production and marketing automation.

Coordinate website updates, landing pages and digital marketing integrations.

Work with CRM software, lead management systems and marketing analytics tools.

Coordinate with the IT department for technical requirements and digital improvements.

Identify and implement new technologies to improve marketing efficiency.

4\. Marketing Strategy \& Project Promotions

Develop and execute marketing strategies for residential, commercial and township projects.

Plan promotional campaigns for new project launches, events and property exhibitions.

Conduct market research, competitor analysis and customer trend assessments.

Work closely with the Sales team to develop effective lead\-generation strategies.

Create innovative campaigns to improve project visibility and customer enquiries.

5\. Team Management \& Coordination

Lead and coordinate graphic designers, digital marketers, content creators and external agencies.

Assign tasks, monitor deadlines and ensure timely delivery of creatives.

Coordinate with Sales, CRM, IT and Management teams.

Manage marketing budgets, vendor relationships and campaign expenses.

Prepare monthly marketing performance reports and presentations.

Required Skills

Strong creativity, visual branding and design knowledge.

Excellent understanding of graphic design and creative poster development.

Good technical knowledge of IT tools and marketing software.

Proficiency in digital marketing and social media advertising.

Knowledge of AI tools and marketing automation.

Strong communication, leadership and team management skills.

Ability to handle multiple projects and meet deadlines.

Analytical thinking and a results\-driven approach.

Knowledge of real estate marketing and project promotions will be an advantage.

Educational Qualification

Bachelor's or Master's Degree in Marketing, Business Administration, Mass Communication or a related field.

MBA in Marketing preferred.

Certifications in Digital Marketing, Graphic Design or relevant IT applications will be an added advantage.

Preferred Candidate Profile

2–4 years of experience in marketing, branding or digital marketing.

Prior experience in real estate, construction or property development preferred.

Must have strong creative skills and good IT knowledge.

Hands\-on experience in creative software, AI tools and digital marketing platforms.

Ability to independently conceptualize and execute marketing campaigns.

Strong leadership capabilities and the ability to coordinate with multiple departments.

Interested candidates can share their updated CV or apply directly.

Send CV: career@capkon.in

Contact: 9037100785

Pay: From ₹30,000\.00 per month

Work Location: In person