Marketing Manager

• *Job Location:**

CGH Earth Experience Hotel Corporate Office,

Casino Hotel, KPK Menon Road,

Willingdon Island,

KOCHI, Keralam, India

• *About the Role:**

A Marketing Manager plans, leads, and measures marketing campaigns and initiatives for short term and long\-term goals. They will cover digital marketing, advertising – online and offline, communication and other creatives. Managing a team or agencies to build brand awareness and generate demand. Analyze consumer behaviour, identify market opportunities, and design branding strategies. Coordinate sales and marketing efforts and participate in company planning. Drive brand awareness, enhance profitability, and achieve marketing objectives.

• *Objectives of this role**

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go\-to\-market strategies, complete with formal proposals and recommendations on tactics
• Partner with email, performance marketing, and web teams to design, test, and evolve lead\- nurturing tactics

• *Responsibilities**

• Help develop creative briefs and guide creative direction to meet objectives for all advertising and public\-facing communications, including print, digital, and video assets
• Strategise: Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Growing audiences: Focusing on growing audiences and the uptake for products and services. Identify opportunities to reach new market segments and expand market share
• Digital marketing: Driving digital marketing initiatives, such as SEO, SEM, social media, email marketing, whatsapp marketing and content marketing
• Brand management: Ensuring brand consistency across all marketing materials, and developing strategies to increase brand recognition. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Product launches: Coordinating and executing product launches, and developing go\-to\- market strategies
• Budgeting : Preparing and managing monthly, quarterly and annual budgets for the vertical.
• Public relations: Managing relationships with media outlets and industry influencers, and overseeing public relations activities
• Event management: Planning and executing marketing events, trade shows, and sponsorships
• Strategise, support and Coordinate with Sales team: Manage content and updates for customer and internal touch points, establish budget guidelines, document business processes, and provide sales support
• Analytics and reporting : Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads. Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

• *Skills :**

• Proven success in developing marketing plans and campaigns.
• Communication: The ability to communicate well both is essential for this role. They need to be able to convey their marketing goals and strategy effectively to internal teams and external partners. Excellent written and verbal communication skills
• Project management : Strong project management, multitasking.
• Creative and objective: Metrics\-driven marketing mind with eye for creativity
• Tool competency : Experience with marketing automation and CRM tools
• Leadership: A marketing manager with leadership skills.
• Strategic thinking: needs to be able to think strategically and solve problems.
• Adaptability: needs to be able to adapt to change and embrace new ideas and processes. Decision making: needs to be able to make quick but rational decisions when working under pressure.
• Analytical skills: The ability to spot patterns and trends in user behaviour is important for a head of marketing. This can help them understand how to improve a company's marketing or messaging.
• Time management: needs to be able to manage their time well and prioritize tasks.
• Brand and Customer understanding: needs to understand the uniqueness of the brand and their customers.
• Digital marketing proficiency: needs to be proficient in digital marketing – online marketing and social media strategy.
• AI: Using AI\-assisted tools to plan campaigns or analyse performance. Uses AI\-assisted campaign planning tools to accelerate strategy development.
• Experience in campaign planning, budget management, performance analysis, and reporting marketing ROI.
• Familiarity with Indian luxury travel, experiential hospitality, heritage stays, villas, boutique hotels, or destination marketing is strongly preferred.

• *Qualifications and other specifics:**

• Bachelor’s degree in Marketing, Business Administration, Communications, Hospitality Management, or a related field; a postgraduate qualification or MBA in Marketing is desirable.
• 6–8 years of progressive experience in marketing, preferably within luxury hospitality, travel, lifestyle, real estate, or premium consumer brands.
• Demonstrated experience managing brand marketing, digital campaigns, content strategy, and multi\-property or portfolio\-level marketing.
• Proven ability to lead agencies, creative partners, and cross\-functional internal teams.
• Willingness to travel to multiple locations.
• Established contacts in media or ability to build relationship with media and influencers.
• Establish contacts in content creation – photographers, videographers, writers etc.

Pay: ₹50,000\.00 \- ₹55,000\.00 per month

Benefits

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person