Marketing Manager

Marketing Manager – Creatabar Pvt. Ltd.

Position Summary

The Marketing Manager is responsible for executing and coordinating all approved marketing initiatives to generate qualified business leads, increase brand visibility, support sales growth, and ensure timely execution of online and offline marketing activities. The role focuses on implementation, campaign management, lead generation, and performance monitoring while working under the guidance of the Operations \& Branding Head.

Job Roles \& Responsibilities

1\. Marketing Execution

Execute the approved annual, quarterly, and monthly marketing plans.

Prepare detailed campaign schedules and activity calendars.

Ensure timely execution of all marketing initiatives.

Coordinate with internal departments for successful campaign implementation.

2\. Digital Marketing

Manage Meta, Google Ads, LinkedIn, YouTube, SEO, and email marketing campaigns.

Monitor campaign performance and optimize lead generation.

Manage website updates, landing pages, and digital enquiries.

Track online campaign performance and recommend improvements.

3\. Offline Marketing

Execute local branding and promotional campaigns.

Coordinate newspaper, magazine, radio, LED screens, hoardings, and outdoor advertising.

Organize exhibitions, trade shows, seminars, networking events, and showroom activities.

Coordinate printing and distribution of brochures, catalogues, banners, standees, and promotional materials.

4\. Lead Generation

Generate qualified enquiries for commercial interior design, fit\-out, furniture, and workplace solutions.

Coordinate with the Sales and Business Development teams to ensure timely lead allocation and follow\-up.

Monitor lead quality, conversions, and campaign effectiveness.

Maintain accurate lead records in the CRM.

5\. Social Media Management

Execute the approved social media content calendar.

Coordinate the publishing of posts, reels, videos, blogs, and newsletters.

Monitor engagement and audience growth.

Respond to enquiries received through digital platforms.

6\. Photography, Videography \& Client Testimonials

Schedule professional photography and videography for completed projects.

Coordinate walkthrough videos, drone shoots, and project documentation.

Arrange and record client testimonials.

Maintain an organized library of project photos, videos, and testimonials.

7\. Marketing Coordination

Coordinate with designers, project teams, sales, and external agencies for marketing requirements.

Ensure marketing materials are available before campaigns, exhibitions, and client presentations.

Coordinate product launches and showroom promotional activities.

8\. Website \& Content Management

Update completed projects, products, blogs, and news on the company website.

Coordinate SEO content and landing page updates.

Maintain digital marketing assets and content databases.

9\. Vendor Coordination

Coordinate with digital marketing agencies, photographers, videographers, printers, media houses, and event organizers.

Track vendor timelines, quality, and deliverables.

Obtain quotations and coordinate purchase requests for marketing activities.

10\. Market Intelligence

Monitor competitors' campaigns, products, pricing, and promotions.

Identify market trends and customer preferences.

Submit recommendations for improving marketing performance.

11\. Reporting \& Performance Monitoring

Prepare and submit

Daily marketing activity reports

Weekly campaign status reports

Monthly lead generation reports

Campaign ROI analysis

Social media performance reports

Website analytics

Lead source analysis

Event and exhibition reports

Photography and testimonial status reports

Key Performance Indicators (KPIs)

Number of qualified leads generated

Cost per Lead (CPL)

Lead\-to\-meeting conversion

Marketing contribution to sales

Campaign ROI

Website traffic and enquiries

Social media reach and engagement

Timely execution of campaigns

Number of completed project photoshoots

Number of client testimonials collected

Website and portfolio updates completed

Event execution and participation

Vendor performance and delivery timelines

Reporting To

Operations \& Branding Head

Departments Coordinated

Sales

Business Development

Design

Project Team

Digital Marketing Agencies

Media Partners

Photographers \& Videographers

Event \& Exhibition Vendors

Qualification: BBA/MBA in Marketing or related field

Pay: ₹35,000\.00 \- ₹60,000\.00 per month

Work Location: In person