Marketing Manager

• *Role Overview**

We are looking for a **Marketing Manager** who will **own the end\-to\-end marketing function at DATOMS** — from strategy to execution.

This role is for someone who can **build the marketing engine, drive teams, and step in to execute when required**. You will work closely with leadership to ensure marketing directly contributes to **pipeline generation, brand building, and revenue growth**.

• *Key Responsibilities1\. Marketing Strategy \& Planning**

• Define and own the **overall marketing strategy and roadmap**
• Build **GTM plans** for different segments (Warehousing, Cold Chain, Energy, OEMs)
• Translate strategy into **clear quarterly and monthly execution plans**

• *2\. Lead Generation Strategy (Inbound \& Outbound)**

• Define and build the **lead generation engine** across inbound and outbound channels
• Guide the inbound team on **content, SEO, LinkedIn, and demand generation strategy**
• Guide the outbound team on **campaign targeting, messaging, and outreach approach**
• Ensure strong alignment with Sales for **pipeline quality, conversion, and revenue impact**
• **Actively participate in campaign execution when required** — from setup to optimization
• Hands\-on with **outreach tools, marketing automation platforms, and CRM systems**

• *3\. Brand Building \& Positioning**

• Define and drive DATOMS’ **brand narrative and positioning**
• Build a strong presence on **LinkedIn and industry channels**
• Ensure consistency across **all communication touchpoints (website, decks, campaigns)**
• Ensure all content clearly communicates **business value and differentiation;** Guide teams on **what to say, how to say it, and to whom**

• *4\. Events, Exhibitions \& Field Marketing**

• Plan and execute **events, exhibitions, and industry meetups**
• Represent DATOMS as a **brand ambassador** at events. Engage with **prospects, partners, and customers on the ground**
• Drive **lead generation and relationship building through events;** Ensure strong **pre\-event and post\-event campaign execution** (outreach, follow\-ups, conversions)

• *5\. Execution Oversight \& Performance Management**

• Oversee execution across inbound and outbound teams
• Define **KPIs and ensure accountability across campaigns**
• Continuously optimize marketing efforts based on **data and outcomes**

• *7\. Cross\-Functional Alignment**

• Work closely with **Sales, Product, and Leadership teams**
• Translate product capabilities into **market\-ready narratives**
• Ensure marketing efforts are aligned with **revenue goals**

• *Who You Are**

• Strong **strategic thinker with an execution ownership mindset**
• Comfortable **leading teams and driving outcomes without micromanaging**
• Excellent communicator — both **written and verbal**
• Naturally **outgoing and confident** — enjoys engaging with prospects and customers
• Comfortable being the **face of DATOMS** — online (LinkedIn) and offline (events)
• Data\-driven, yet strong in **storytelling and positioning**

• *Must\-Have Skills**

• Strong **strategic thinker with execution ownership mindset**
• Comfortable **leading teams and driving outcomes without micromanaging**
• Excellent communicator — both **written and verbal.** Naturally **outgoing and confident** — enjoys engaging with prospects and customers
• Comfortable being the **face of DATOMS** — online (LinkedIn) and offline (events)
• Data\-driven, yet strong in **storytelling and positioning**
• Proven experience in **driving inbound \+ outbound marketing strategies**
• Hands\-on experience with **CRM and outreach tools (e.g., Apollo, Lemlist, Linkedin Sales Navigator etc.)**
• Strong understanding of **pipeline generation and marketing metrics**
• Experience in **campaign execution and optimization**

• *Qualifications**

• MBA in Marketing / Business Strategy from a **reputed institute.**
• 3–8 years of experience in **B2B marketing roles**
• Proven experience in **driving end\-to\-end marketing strategy and execution**

Job Types: Full\-time, Permanent, Fresher

Pay: ₹1,500,000\.00 \- ₹1,800,000\.00 per year

Benefits

• Health insurance
• Leave encashment
• Provident Fund

Ability to commute/relocate

• Bhubaneswar, Odisha: Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• Which tools have you used? (CRM, Apollo, Lemlist, LinkedIn, etc.)
• Have you worked on both inbound and outbound marketing?
• Are you comfortable attending events and representing the company? (Yes/No)
• Have you handled lead generation campaigns?
• What marketing channels have you worked on? (LinkedIn, email, SEO, ads, etc.)

Education

• Bachelor's (Required)

Location

• Bhubaneswar, Odisha (Required)

Work Location: In person