Marketing Manager

1\. Job Purpose

To develop and implement effective marketing strategies, generate new business opportunities, strengthen customer relationships, expand the company's market presence, and achieve sales and revenue targets in the industrial and engineering sectors.

2\. Key Responsibilities

• Marketing Strategy: Develop and execute marketing plans to achieve company sales targets and business growth objectives.
• Business Development: Identify new customers, industries, markets, and business opportunities for the company's products and services.
• Lead Generation: Generate qualified leads through field visits, telephone calls, email campaigns, digital marketing, exhibitions, and industrial networking.
• Prepare and verify export\-import documentation, including commercial invoices, packing lists, shipping instructions, certificates of origin, and other applicable documents.
• Customer Relationship Management: Build and maintain strong relationships with existing customers, prospective clients, dealers, and business partners.
• Sales Coordination: Coordinate with the sales and technical teams to prepare quotations, proposals, presentations, and commercial offers.
• Market Research: Analyze market trends, competitor activities, customer requirements, and pricing strategies.
• Client Meetings: Conduct customer visits, business meetings, product presentations, and negotiations to secure new orders.
• Digital Marketing: Oversee the company's website, social media presence, online promotions, and digital lead\-generation activities.
• Order Follow\-up: Monitor customer enquiries, quotations, negotiations, purchase orders, and repeat business opportunities.
• Marketing Budget: Prepare and manage the marketing budget to ensure effective utilization of resources.
• Team Management: Guide, supervise, and evaluate marketing executives and sales personnel.
• Reporting: Prepare daily, weekly, and monthly reports covering leads, customer visits, quotations, orders, sales performance, and market feedback.
• Customer Satisfaction: Coordinate with production, quality, dispatch, and accounts departments to address customer concerns and maintain service standards.
• Business Expansion: Develop strategies to enter new geographical markets, industrial segments, and customer categories.
• **Import \& Export Handling**
• Manage import and export activities, including documentation, coordination, and shipment follow\-up.
• Handle export enquiries, international customer communication, quotations, purchase orders, and commercial negotiations.
• Coordinate with freight forwarders, customs brokers (CHA), shipping lines, transporters, and logistics service providers.
• Prepare and verify export\-import documentation, including commercial invoices, packing lists, shipping instructions, certificates of origin, and other applicable documents.
• Coordinate documentation for shipping bills, bills of entry, bills of lading, airway bills, and other customs\-related requirements.
• Ensure compliance with applicable customs regulations, DGFT requirements, Foreign Trade Policy, GST, FEMA, and other relevant import\-export regulations, in coordination with authorized professionals.
• Coordinate international shipments, cargo booking, customs clearance, transportation, and delivery schedules.
• Follow up on export proceeds, import payments, bank documentation, and foreign exchange transactions in coordination with the accounts and banking teams.
• Monitor freight charges, customs duties, insurance, shipping costs, and other logistics expenses.
• Maintain import\-export records, shipment trackers, customer correspondence, and documentation for audits and compliance.
• Identify potential international markets, overseas customers, suppliers, and distributors to expand the company's global business.
• Track shipment status, resolve logistics issues, and ensure timely delivery of goods to international customers.3\. Required Qualifications
• Bachelor's degree in Marketing, Business Administration, Mechanical Engineering, or a related field.
• MBA in Marketing or Business Development will be an added advantage.
• Minimum 5 years of relevant experience in marketing, sales, or business development, preferably in manufacturing, fabrication, heavy engineering, or industrial products.
• Good knowledge of B2B marketing, industrial sales, customer acquisition, and negotiation.
• Proficiency in MS Excel, MS Office, CRM software, and digital marketing tools.
• Excellent communication, presentation, leadership, and interpersonal skills.
• Willingness to travel for customer meetings and business development activities.

4\. . Required Skills and Competencies

• Strategic planning and business development
• Strong sales and negotiation skills
• Customer relationship management
• Market analysis and competitor research
• Team leadership and decision\-making
• Target\-oriented approach
• Problem\-solving and coordination
• Professional communication and presentation skills

Pay: ₹20,000\.00 \- ₹25,000\.00 per month

Work Location: In person