Marketing Manager

• *Experience:** 4–6 Years

• *Location:** Jaipur, Rajasthan

• *About the Role**

We are looking for a creative, strategic, and business\-oriented **Digital** **Marketing Manager** who can drive the company's marketing initiatives and contribute directly to business growth. The ideal candidate should understand how marketing supports sales, build effective go\-to\-market strategies, generate quality leads, and strengthen our brand presence.

While hands\-on knowledge of SEO, paid advertising, and digital marketing is important, the primary focus of this role is **marketing strategy, demand generation, brand building, and revenue\-focused marketing**.

• *Key Responsibilities**

• *Marketing Strategy**

● Develop and execute comprehensive marketing strategies aligned with business and revenue goals.

● Plan quarterly and annual marketing roadmaps to increase brand awareness, customer acquisition, and lead generation.

● Identify new marketing opportunities and growth channels.

Business \& Sales Alignment

● Work closely with the Business Development and Sales teams to understand customer needs and improve lead quality.

● Build marketing campaigns that support the sales pipeline and improve conversions.

● Understand customer journeys and optimize marketing touchpoints.

Lead Generation \& Demand Generation

● Plan and execute multi\-channel lead generation campaigns.

● Drive inbound marketing initiatives to generate qualified B2B leads.

● Explore new channels and partnerships for business growth.

Brand Marketing

● Strengthen the company's positioning across digital platforms.

● Build thought leadership through LinkedIn, blogs, case studies, webinars, and industry events.

● Ensure consistent brand messaging across all marketing activities.

Campaign Planning

● Plan and manage integrated marketing campaigns across digital channels.

● Collaborate with content, design, SEO, and development teams for campaign execution.

● Track campaign effectiveness and continuously optimize performance.

Digital Marketing

● Possess a strong understanding of SEO fundamentals, Google Ads, Meta Ads, LinkedIn marketing, and content marketing.

● Work with internal teams or agencies to improve campaign performance and ROI.

● Monitor website traffic, user engagement, and digital performance metrics.

Analytics \& Reporting

● Measure campaign success using Google Analytics (GA4\), Search Console, and other reporting tools.

● Track KPIs including website traffic, leads, conversion rates, CPL, CAC, and ROI.

● Present actionable insights and recommendations to leadership.

Team Collaboration

● Coordinate with cross\-functional teams including Sales, Design, Content, HR, and Development.

● Manage external vendors or agencies whenever required.

What We're Looking For

● 4–6 years of experience in Marketing or Digital Marketing.

● Strong understanding of B2B marketing and lead generation.

● Experience in developing marketing strategies and executing growth initiatives.

● Good understanding of sales funnels, customer acquisition, and conversion optimization.

● Hands\-on knowledge of SEO, Google Ads, Meta Ads, and LinkedIn marketing.

● Familiarity with Google Analytics (GA4\), Search Console, and marketing reporting.

● Excellent communication, presentation, and stakeholder management skills.

● Ability to think strategically while also executing marketing campaigns.

● Experience in IT Services, SaaS, or a technology company will be preferred.

Ideal Candidate

The ideal candidate is **not just a digital marketer**, but someone who understands **how marketing drives business**. They should be comfortable planning marketing initiatives, collaborating with sales teams, building the company's brand, generating quality leads, and making data\-driven decisions. Experience with SEO and paid advertising is an advantage, but the core strength should be **strategic marketing, business growth, and revenue\-focused thinking**.

Pay: ₹60,000\.00 \- ₹100,000\.00 per month

Benefits

• Flexible schedule
• Health insurance
• Leave encashment
• Paid time off

Work Location: In person