This is a unique opportunity to help launch a globally recognized UK university brand into one of the world’s fastest\-growing higher education markets.
- *The Marketing Manager – Birkbeck Bengaluru** will lead the development, launch, and growth of the **Birkbeck Bengaluru campus brand in India**. The role is responsible for driving integrated marketing strategies that support student recruitment, brand awareness, student engagement, and retention objectives aligned with the campus growth strategy.
Working closely with **ECA Group** Marketing, the Head of Student Acquisition, and the Birkbeck Bengaluru leadership team, the Marketing Manager will establish Birkbeck Bengaluru as a premium international higher education destination within the Indian market.
As part of a launch\-stage campus, this role will play a critical part in building market awareness, generating demand, attracting and converting founding cohorts of students, and positioning Birkbeck Bengaluru among India’s leading international higher education brands.
- *1\. Student Recruitment, Growth \& Marketing Strategy**
- Develop and execute annual marketing and student recruitment plans aligned with campus growth objectives.
- Drive lead generation, applications, enrolments, and conversion outcomes in partnership with the Head of Student Acquisition.
- Design and optimize the end\-to\-end student recruitment funnel from enquiry through to enrolment.
- Monitor and improve lead quality, conversion rates, and return on marketing investment.
- Support student retention and engagement initiatives that contribute to long\-term student success.
- Contribute to the planning and launch of future international university partnership campuses in India.
- Ensure all marketing activities comply with regulatory, institutional, and brand requirements.
- *2\. Brand Development \& Market Positioning**
- Lead the positioning and differentiation of Birkbeck Bengaluru within the Indian higher education landscape.
- Build awareness and credibility for the Birkbeck brand among prospective students, parents, educators, and industry stakeholders.
- Develop localized marketing campaigns and content aligned with Birkbeck’s global brand standards.
- Promote university progression pathways, employability outcomes, and global career opportunities.
- Develop campaigns and messaging that build confidence among parents and family decision\-makers.
- *3\. Campaign Management \& Marketing Execution**
- Lead integrated marketing campaigns across digital, social media, events, PR, content marketing, and student engagement channels.
- Manage external creative, digital, media, and performance marketing agencies.
- Support campus launch activities, awareness campaigns, and recruitment initiatives.
- Oversee social media strategy, content development, student storytelling, and student ambassador programs.
- Coordinate recruitment events, webinars, open days, campus visits, and industry engagement activities.
- Collaborate with admissions and recruitment teams to improve enquiry\-to\-enrolment conversion performance.
- *4\. Digital Marketing \& Website Performance**
- Own website performance, optimization, and conversion outcomes.
- Drive continuous improvement of digital campaigns, landing pages, and user journeys.
- Utilize CRM and marketing automation platforms to enhance lead nurturing and engagement.
- Monitor campaign performance across all channels and implement data\-driven improvements.
- *5\. Media, PR \& Thought Leadership**
- Lead public relations, media engagement, and thought\-leadership initiatives.
- Establish Birkbeck Bengaluru as a recognized and respected education brand in India.
- Identify opportunities for brand visibility through industry partnerships, events, and media coverage.
- Develop communication strategies that enhance institutional reputation and market presence.
- *6\. Reporting, Analytics \& Business Improvement**
- Develop and maintain marketing dashboards and performance reports.
- Track key performance indicators including lead generation, conversion rates, enrolments, engagement, and ROI.
- Provide actionable insights through campaign reporting and market intelligence.
- Support data\-driven decision\-making across marketing and student recruitment activities.
- Implement scalable marketing processes and workflows that improve efficiency and effectiveness.
- *7\. Leadership \& Stakeholder Management**
- Build strong collaborative relationships across marketing, admissions, recruitment, academic, and operational teams.
- Lead and manage relationships with external agencies, vendors, and partners.
- Foster a high\-performance, student\-focused, and brand\-led culture.
- Support the development of student ambassador and campus engagement initiatives.
- Contribute positively to a collaborative, entrepreneurial, and growth\-oriented campus environment.
- *8\. Student \& Partner Engagement**
- Deliver a high\-quality prospective student experience across all marketing touchpoints.
- Build strong relationships with education agents and recruitment partners.
- Support student satisfaction, engagement, and community\-building initiatives.
- Collaborate with internal stakeholders to align recruitment, retention, and student engagement strategies.
- *Selection Criteria Essential Qualifications**
- Bachelor's degree in Marketing, Communications, Business, or a related discipline.
- Postgraduate qualification in Marketing, Business, Communications, or a related field is desirable.
- Minimum 7\+ years of experience in higher education marketing, student recruitment, or related fields.
- Demonstrated experience within the university sector.
- Proven success in managing integrated marketing campaigns and external agency relationships.
- Experience driving student recruitment, lead generation, and brand growth outcomes.
- Strong experience working with multiple stakeholders across academic, recruitment, and marketing environments.
- Experience launching or growing education brands in India is highly regarded.
- Strong understanding of the Indian higher education market and student decision\-making factors.
- Knowledge of digital marketing, CRM systems, marketing automation, and lead generation strategies.
- Understanding of student recruitment funnels and higher education brand positioning.
- Knowledge of international education trends and competitive market dynamics.
- *Skills \& Competencies**
- Strategic marketing and brand development expertise.
- Strong commercial acumen with a data\-driven mindset.
- Excellent stakeholder engagement and communication skills.
- Strong project management and agency management capabilities.
- Ability to thrive in a fast\-paced, entrepreneurial, and growth\-oriented environment.
- Strong leadership, collaboration, and influencing skills.
- Excellent analytical and problem\-solving abilities.
- Experience working with international university brands.
- Experience in campus launch, expansion, or education growth environments.
- Experience managing student ambassador and student engagement programs.
- Exposure to CRM and marketing automation platforms such as Salesforce, HubSpot, Marketo, or equivalent.
- Experience supporting employability, student success, or retention initiatives.
- *The Marketing Manager will be measured against:**
- Student lead generation and enrolment growth targets.
- Brand awareness and market positioning outcomes.
- Campaign performance and return on marketing investment (ROMI).
- Website traffic, engagement, and conversion performance.
- Student recruitment funnel effectiveness.
- Student engagement and retention support initiatives.
- Quality of stakeholder relationships and cross\-functional collaboration.
- Successful launch and growth of the Birkbeck Bengaluru brand in India.
Pay: ₹60,000\.00 \- ₹80,000\.00 per month
Benefits
Ability to commute/relocate
- Whitefield, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s)
- Mentioned your current CTC.
Experience
- Marketing: 7 years (Preferred)
Work Location: In person