Marketing Manager

Job Description – Performance Marketing Manager

• *Position:** Performance Marketing Manager
• *Location:** Bengaluru, Karnataka
• *Company:** imoo India
• *Experience Required:** 4–8 Years

About the Role

We are seeking a results\-driven **Performance Marketing Manager** to lead customer acquisition, revenue growth, and digital marketing performance across multiple online channels. The ideal candidate will have strong expertise in paid media, analytics, campaign optimization, and e\-commerce growth strategies, with a proven track record of delivering measurable business results.

Key Responsibilities

• Develop, execute, and optimize performance marketing campaigns across **Google Ads, Meta Ads, YouTube, and marketplace advertising platforms**.
• Drive customer acquisition, lead generation, website traffic, and online sales while maintaining target **ROAS (Return on Ad Spend)** and **CAC (Customer Acquisition Cost)**.
• Manage and optimize marketing budgets to maximize campaign efficiency and business impact.
• Monitor campaign performance, analyze key metrics, and provide actionable insights to improve results.
• Collaborate with cross\-functional teams, including e\-commerce, content, design, and product teams, to enhance customer acquisition and conversion strategies.
• Support and scale growth initiatives across **Amazon, Flipkart, and the company website**.
• Implement A/B testing strategies and continuously improve campaign performance through data\-driven decision\-making.
• Stay updated with industry trends, platform updates, and emerging digital marketing technologies.

Required Qualifications

• 4–8 years of hands\-on experience in **Performance Marketing** or Digital Marketing.
• Strong expertise in **Google Ads, Meta Ads Manager, Google Analytics 4 (GA4\), and Google Tag Manager (GTM)**.
• Proven experience managing and optimizing large advertising budgets.
• Strong analytical skills with the ability to interpret data and generate business insights.
• Excellent communication, presentation, and stakeholder management skills.
• Ability to work in a fast\-paced, performance\-oriented environment.

Preferred Skills

• Experience with **Amazon Ads** and **Flipkart Ads**.
• Knowledge of **SEO**, CRM platforms, and Marketing Automation tools.
• Experience in e\-commerce, consumer electronics, or D2C businesses.
• Familiarity with conversion rate optimization (CRO) and attribution modeling.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Revenue Growth
• Conversion Rate
• Lead Generation Performance
• Website Sales Growth
• Marketplace Revenue Growth

What We Offer

• Competitive compensation package
• Opportunity to work with a fast\-growing and innovative brand
• Career growth and leadership opportunities
• Collaborative and dynamic work environment
• Exposure to large\-scale digital marketing campaigns and e\-commerce growth initiatives

Pay: ₹67,000\.00 \- ₹120,000\.00 per month

Work Location: In person