Marketing Manager

• *Marketing Manager**

• *Experience: 4–7 Years \| Reports to: Founder / Business Head**

• *Role Overview**

The Marketing Manager will serve as the market\-facing engine of the organisation — responsible for building brand authority in the agri\-tech space, driving mill onboarding pipeline, and positioning the product as the definitive Rice Mill Management System across India's key rice\-producing states.

• *Key Responsibilities**

• Develop and execute the go\-to\-market strategy targeting rice mills, FPOs, and agricultural cooperatives across major producing states
• Own the complete content marketing programme — blogs, case studies, whitepapers, and agri\-tech thought leadership that drives SEO and inbound pipeline
• Plan and manage demand generation campaigns across digital channels: Google Ads, LinkedIn, Meta, and WhatsApp Business
• Build and maintain relationships with industry bodies, mandi associations, rice exporters' federations, and government agri portals
• Lead product marketing efforts: positioning documents, competitive battlecards, pitch decks, and sales enablement collateral
• Manage and grow the brand's presence at agri\-expos, government exhibitions, and trade conferences (e.g., Agriexpo, Indusfood)
• Oversee the marketing budget, track CAC and MQL/SQL conversion metrics, and report performance to leadership monthly
• Collaborate with Product and Sales teams to craft launch campaigns for new modules and regional market expansions
• Build and nurture an early\-adopter community of mill operators through webinars, training sessions, and referral programmes

• *Required Skills \& Qualifications**

• 4–7 years of B2B marketing experience, ideally in SaaS, agri\-tech, or enterprise software
• Proven track record of driving pipeline through digital marketing, content, and field events
• Strong understanding of the Indian agriculture sector — regional dynamics, supply chain stakeholders, and government schemes (PM\-FME, eNAM, APMC)
• Proficiency in marketing automation tools (HubSpot / Zoho CRM / Mailchimp) and analytics platforms (Google Analytics, Mixpanel)
• Excellent written and verbal communication in English and Hindi; regional languages (Telugu, Tamil, Punjabi) are a strong bonus
• Experience managing agencies, freelancers, and creative vendors for design, video, and digital production
• Ability to work in ambiguous, high\-growth startup environments with lean resources
• Data\-driven mindset — comfortable setting OKRs, tracking funnels, and optimising based on real metrics

• *Preferred Tools \& Technologies**

HubSpot / Zoho CRM · Google Analytics · Meta Ads · LinkedIn Ads · Canva / Figma · SEMrush · Mailchimp · WhatsApp Business API

Pay: ₹40,415\.92 \- ₹75,076\.85 per month

Benefits

• Cell phone reimbursement
• Food provided
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Education

• Higher Secondary(12th Pass) (Preferred)

Experience

• total work: 1 year (Preferred)
• B2B sales: 1 year (Preferred)

Language

• Hindi (Preferred)
• English (Preferred)

Work Location: In person