Marketing Manager-Eye Corporate Hospital

• *Whatsapp:7396076163**

• *Job Description: Sales / Marketing Manager – Eye Hospital**

2\. Key Roles and ResponsibilitiesA. Sales and Business Development

• Develop and implement sales strategies to increase patient visits and hospital revenue.
• Identify new business opportunities for cataract surgery, LASIK, glaucoma, retina, cornea, and other eye care services.
• Achieve monthly, quarterly, and annual business targets.
• Build relationships with corporate organizations, insurance/TPA partners, NGOs, and community groups.
• Develop referral networks with general practitioners, optometrists, optical shops, and other healthcare professionals.

B. Marketing and Promotion

• Plan and execute online and offline marketing campaigns for hospital services.
• Manage digital marketing activities, including social media, Google Business Profile, website promotions, and online advertising.
• Coordinate the preparation of brochures, banners, pamphlets, advertisements, and promotional materials.
• Organize eye camps, screening programs, awareness campaigns, and community outreach activities.
• Monitor campaign performance and improve marketing strategies based on results.

C. Patient Acquisition and Outreach

• Develop strategies to increase OPD registrations, diagnostic visits, and surgical conversions.
• Coordinate with the patient relations and front\-office teams to improve enquiry follow\-up.
• Track enquiries from phone calls, digital campaigns, walk\-ins, referrals, and eye camps.
• Maintain professional communication with prospective patients and referral partners.
• Ensure that patients receive accurate information about services, appointments, and approved pricing.

D. Referral and Corporate Relationship Management

• Establish and maintain relationships with doctors, optometrists, companies, schools, colleges, and community organizations.
• Develop corporate eye screening and employee wellness programs.
• Coordinate with referral partners to improve patient access and continuity of care.
• Conduct regular field visits and maintain records of business development activities.
• Ensure all referral arrangements comply with applicable laws and hospital policies.

E. Team Management

• Lead and supervise marketing executives, field sales executives, and outreach coordinators.
• Set individual and team targets and monitor performance.
• Conduct regular team meetings and provide training on hospital services and communication.
• Coordinate with doctors, nursing staff, administration, finance, and front\-office teams.
• Prepare staff schedules and field activity plans as required.

F. Reporting and Analysis

• Prepare daily, weekly, and monthly marketing and sales reports.
• Track enquiries, appointments, OPD visits, surgery conversions, and revenue.
• Analyze campaign costs, return on marketing investment, and referral channel performance.
• Monitor competitor activities, local market trends, and opportunities for expansion.
• Present performance reports and action plans to management.

G. Patient Experience and Compliance

• Promote ethical, transparent, and patient\-focused marketing practices.
• Ensure marketing materials contain accurate and approved medical information.
• Protect patient confidentiality and obtain appropriate consent for testimonials, photographs, and promotional use.
• Avoid misleading claims, guaranteed outcomes, or inappropriate inducements.
• Coordinate with hospital teams to address patient feedback and improve service quality.

3\. Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
• MBA in Marketing or Healthcare Management is preferred.
• Knowledge of digital marketing, sales reporting, and customer relationship management (CRM) tools is desirable.

4\. Experience

• 3–5 years of experience in sales, marketing, or business development.
• Experience in an eye hospital, multispecialty hospital, diagnostic centre, or healthcare organization is preferred.
• Proven ability to develop referral networks, organize outreach programs, and achieve business targets

Pay: ₹45,000\.00 \- ₹55,000\.00 per month

Work Location: In person