Marketing Manager

• *Marketing Manager\-Guardian Angel Institute of Caregiving (GAIC)**

• *Location:** Kerala \| **Employment Type:** Full\-time
• *Salary:** ₹33,000 – ₹36,000 per month \+ Performance Incentive
• *Reports to:** Director / Management

• *About Guardian Angel Institute of Caregiving**

Guardian Angel Institute of Caregiving (GAIC) provides **job\-focused caregiving and healthcare training**, developing skilled and confident professionals for career opportunities in India and internationally.

• *Job Summary**

We are looking for a **dynamic and target\-oriented Assistant Manager – Marketing** to lead **student admissions, lead generation, digital marketing, referral network development, college tie\-ups and institutional partnerships**.The role is highly focused on **admissions, revenue generation and business growth**. The candidate will be responsible for developing marketing channels and partnerships that generate a consistent pipeline of students for GAIC's caregiving, healthcare, diploma and certificate programmes.

• *Key Responsibilities**

• Develop and manage **referral networks** with schools, colleges, hospitals, coaching centres, healthcare organisations, alumni and community groups.
• Establish and maintain **college and institutional tie\-ups** for student admissions, referrals and training programmes.
• Generate qualified leads through **digital, field and offline marketing activities**.
• Manage the complete admission funnel: **Lead Generation → Enquiry → Counselling → Application → Admission → Batch Joining**.
• Plan and manage campaigns across **Meta Ads, Google Ads, YouTube, WhatsApp, SEO and social media**.
• Promote GAIC programmes, including the **NCFE CACHE Level 3 Diploma in Adult Care** and other caregiving and healthcare courses.
• Conduct **college visits, career guidance programmes, seminars, workshops, education/job fairs and community outreach** across Kerala.
• Develop monthly and quarterly marketing plans based on **admission and revenue targets**.
• Identify new markets, locations, referral channels and partnership opportunities.
• Coordinate with marketing agencies, designers, vendors and internal teams.
• Monitor **lead quality, conversion rates, cost per admission, admissions, revenue and marketing ROI**.
• Prepare regular **marketing and admission MIS reports** for management.
• Strengthen GAIC's brand presence across digital and offline platforms.
• Represent international career pathways **accurately and ethically**, without guaranteeing overseas employment or visas.

• *Qualifications \& Experience**

• Bachelor's degree in **Marketing, Business Administration, Management, Communications or a related field**.
• **3–5 years of relevant experience** in marketing, education, healthcare, skill development, vocational training, EdTech or business development.
• Experience in **student acquisition, admissions, lead generation and conversion**.
• Proven ability to build **referral networks and institutional partnerships**.
• Experience in **digital marketing, Meta Ads, Google Ads, social media and WhatsApp marketing**.
• Existing network with **schools, colleges, healthcare or training institutions in Kerala** will be an advantage.
• Strong communication and presentation skills in **English and Malayalam**.
• Willingness to **travel across Kerala**.

• *Key Skills**

• *Student Acquisition \| Admissions \| Digital Marketing \| Lead Generation \| Business Development \| Referral Network \| College Tie\-ups \| Institutional Partnerships \| Meta Ads \| Google Ads \| Social Media Marketing \| Revenue Growth \| Marketing ROI \| Team Coordination**

• *Key Performance Areas**

• Course\-wise and batch\-wise **admission targets**
• **Revenue generation** from admissions
• Lead generation and **enquiry\-to\-admission conversion**
• Number and productivity of **referral partners and institutional tie\-ups**
• Cost per admission and **marketing ROI**
• Overall marketing and business growth

• *Compensation**

• *Fixed Salary:** ₹33,000 – ₹36,000 per month
• *Additional Incentive:** Performance\-linked incentive based on **revenue achieved from admissions**, as per GAIC's approved incentive policy.

Benefits

• Cell phone reimbursement

Work Location: In person

Pay: ₹33,000\.00 \- ₹36,000\.00 per month

Benefits

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person